All Images Videos Forums News Short videos Shopping Books Web Maps Flights Finance Search tools Feedback AI Overview A Business Development Associate (BDA) helps a company grow by finding new clients, generating sales leads, and building market strategies. The role bridges sales, marketing, and leadership to drive revenue and expand business reach. Coursera +2 Core Responsibilities Lead Generation & Prospecting: Find new customers through cold calling, emails, digital research, and networking. Market & Data Analysis: Research industry trends, track competitors, and analyze sales data to spot growth opportunities. Client Relationship Management: Maintain and update customer profiles in a Customer Relationship Management (CRM) system. Pitches & Presentations: Build decks and deliver product or service proposals to prospective clients. Cross-Functional Coordination: Work with internal sales, marketing, product, and management teams to align on targets and handoffs.