Job Description: Marketing Executive Job Summary

We are seeking a creative, proactive, and results-driven Marketing Executive to support the development and execution of marketing strategies, digital campaigns, market research, and promotional activities. The ideal candidate will help strengthen brand awareness, engage target audiences, analyze market trends, and contribute to the overall growth of the business.

Key Responsibilities

- Market Research and Analysis: Conduct market research to identify industry trends, customer preferences, target audiences, and potential business opportunities.
- Marketing Campaign Development: Plan, develop, and execute marketing campaigns across digital and traditional channels to promote the company’s products or services.
- Social Media Management: Monitor and manage social media platforms, identify trending topics, track audience feedback, and develop engaging content to increase brand visibility.
- Content Creation: Assist in creating social media posts, email campaigns, promotional materials, creative mock-ups, and other marketing content.
- Competitor Analysis: Research and evaluate competitors’ marketing strategies, digital content, promotional campaigns, and market positioning.
- Promotional Presentations: Prepare professional marketing presentations, campaign proposals, reports, and promotional materials.
- Event Planning and Coordination: Assist in organizing, coordinating, and hosting marketing events, product promotions, and brand awareness activities.
- Administrative Support: Handle day-to-day marketing administration, maintain campaign records, coordinate with internal teams, and ensure the timely completion of tasks.
- Campaign Performance Monitoring: Track marketing campaign results,



social media engagement, and other key performance indicators (KPIs) to identify areas for improvement.
- Team Collaboration: Work closely with design, sales, and other relevant teams to ensure consistent brand messaging and effective marketing execution.
- Brand Development: Contribute ideas and strategies to strengthen brand identity, improve customer engagement, and support business objectives.

Required Skills and Qualifications

- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field preferred.
- Strong written and verbal communication skills.
- Knowledge of digital marketing, social media platforms, and content marketing.
- Excellent research, analytical, and problem-solving abilities.
- Creativity and the ability to develop innovative marketing ideas.
- Positive organizational skills and the ability to manage multiple tasks.
- Proficiency in MS Office, Google Workspace, and presentation tools.
- Familiarity with Canva, email marketing tools, and social media analytics is an advantage.
- Ability to work independently and collaboratively in a team environment.

Key Competencies

- Digital marketing and campaign execution
- Market and competitor research
- Social media strategy and content development
- Communication and interpersonal skills
- Project coordination and time management
- Data analysis and performance reporting

Job Title: Marketing Executive
Department: Marketing
Job Type: Full-time
Experience: 1–2 years or as per company requirements

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Leave encashment
- Paid sick time
- Paid time off

Education:

- Bachelor's (Preferred)

Experience:

- Digital Marketing: 1 year (Preferred)

Work Location: In person

📌 Digital Marketing Executive (Meerut)
🏢 Astro Indusoot
📍 Meerut