Agency & Referral Development Manager

Job Summary

We are looking for an experienced Agency & Referral Development Manager to build and grow recurring business opportunities through digital marketing agencies, consultants, web development companies, software companies, referral networks, and white-label partnerships.

The role focuses on identifying potential business partners, initiating professional conversations, presenting collaboration opportunities, maintaining consistent follow-ups, and developing long-term relationships that generate qualified leads and repeat business.

The ideal candidate should have experience in B2B business development, agency relationships, referral development, channel sales, or partnership development, with the ability to independently manage partner outreach and turn external business relationships into sustainable growth opportunities.

Freshers are not eligible for this role.

Key Responsibilities

- Identify and research potential agency partners, consultants, web development companies, software companies, freelancers, and other relevant B2B service providers.
- Approach potential partners through direct outreach, professional networking, email, LinkedIn, calls, and other relevant channels.
- Initiate conversations to explore referral arrangements, white-label services, outsourcing opportunities, and long-term business collaborations.
- Build and maintain professional relationships with agency owners, founders, consultants, business owners, and other decision-makers.
- Present company services, capabilities, case studies, and collaboration models clearly and professionally.
- Understand partner business models, client requirements, service gaps, and potential areas for collaboration.
- Identify opportunities where partners can refer clients, outsource projects, or offer the company's services under a white-label arrangement.
- Conduct partner discussions, meetings, and follow-ups to develop qualified business opportunities.
- Maintain consistent communication with prospective and existing partners to strengthen relationships and encourage repeat business.
- Develop a network of referral sources and strategic partners that can generate ongoing business opportunities.
- Maintain accurate records of partner outreach, discussions, follow-ups, potential opportunities, and business generated.




- Manage partner development activities independently and prioritize opportunities based on their business potential.
- Coordinate with internal teams to support partner-generated opportunities and ensure smooth project handovers when required.

Experience Requirements

- Freshers are not eligible.
- Previous experience in B2B business development, agency relationships, referral development, partnerships, channel development, or B2B sales is required.
- Experience in digital marketing, web development, software, IT services, or related B2B service industries will be preferred.
- Experience identifying and developing external business relationships that generate qualified leads or recurring revenue will be an advantage.
- Candidates with exposure to white-label partnerships, outsourcing arrangements, referral networks, or agency collaborations are encouraged to apply.

Required Skills

- Solid B2B business development and partner outreach skills.
- Ability to identify, approach, and engage potential agency and referral partners.
- Excellent verbal and written communication skills.
- Strong relationship-building and professional networking abilities.
- Ability to explain company services and collaboration models confidently.
- Understanding of referral business, white-label services, and channel development.
- Effective follow-up and opportunity management skills.
- Confidence in communicating with agency founders, consultants, business owners, and senior decision-makers.
- Ability to independently manage outreach, discussions, follow-ups, and partner development.
- Strong organizational skills and familiarity with CRM systems or lead-tracking tools.
- A proactive, relationship-oriented, and business-focused mindset.

Who Can Apply?

- Professionals with experience in B2B business development, agency development, referral development, partnerships, or channel sales.
- Candidates who can identify and approach digital marketing agencies, consultants, software companies,



web development firms, and other potential referral partners.
- Applicants comfortable initiating business conversations with founders, agency owners, consultants, and decision-makers.
- Candidates capable of presenting services, explaining collaboration opportunities, and maintaining professional relationships.
- Professionals who understand how to develop white-label, referral, outsourcing, and recurring business opportunities.
- Candidates who can manage partner outreach independently and focus on generating qualified business opportunities.
- Applicants from digital marketing, IT services, software, web development, SaaS, and other B2B service industries will be preferred.

Skills & Keywords

Agency Development · Referral Development · B2B Business Development · Channel Development · Partnership Development · Relationship Management · Agency Outreach · Partner Outreach · White-Label Business · Outsourcing Partnerships · Lead Generation · Client Acquisition · Business Networking · Strategic Partnerships · Service Presentation · Follow-Up Management · Opportunity Management · Negotiation · CRM · Recurring Business Development

Role Objective & Performance Metrics

The primary objective is to build a strong network of agency, referral, and channel partners that consistently generates qualified business opportunities and supports long-term revenue growth.

Performance may be evaluated based on:

- Number of relevant agency and referral partners identified and contacted.
- Number of qualified partner conversations and collaboration opportunities developed.
- Number of active referral, white-label, and outsourcing relationships established.
- Qualified leads and business opportunities generated through external partners.
- Conversion of partner discussions into active business relationships.
- Repeat business and recurring opportunities generated through the partner network.
- Consistency of partner follow-ups and quality of relationship management.

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Food provided

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Agency & Referral Development Manager (Ghaziabad)
🏢 Web5G Technology
📍 Ghaziabad