As a Copywriter, you will be responsible for creating persuasive and engaging content across multiple digital and offline platforms. You will work closely with designers, performance marketers, video editors, and strategists to deliver campaigns that generate measurable business results.
This role is ideal for someone who understands both creativity and marketing psychology.
Key ResponsibilitiesSocial Media Copywriting
- Write engaging captions for Instagram, Facebook, LinkedIn, and other platforms
- Develop content aligned with brand voice and campaign objectives
- Create hooks that improve engagement and reach
- Write carousel content and short-form educational posts
Advertising Copy
- Create high-converting Meta Ads copy
- Write Google Search Ad headlines and descriptions
- Develop YouTube and LinkedIn ad copy
- Create landing page copy focused on conversions
- Write compelling Call-to-Actions (CTAs)
Content Writing
- Blog articles
- Website content
- Service pages
- Company profiles
- Brochures
- Email campaigns
- Case studies
- Client success stories
- Newsletters
Video Content
- Write Instagram Reel scripts
- YouTube scripts
- Promotional video scripts
- Corporate video narration
- Interview questions and talking points
- Understand client industries
- Competitor content analysis
- Audience research
- Keyword research (basic SEO understanding)
- Identify trending topics for content creation
Daily Responsibilities
- Write content for assigned clients
- Brainstorm campaign ideas with the creative team
- Proofread and edit content
- Coordinate with graphic designers
- Coordinate with video editors
- Meet project deadlines
- Ensure consistency in tone and messaging
Required Skills
- Excellent English & Malayalam writing skills
- Good grammar and proofreading ability
- Strong storytelling skills
- Creative thinking
- Understanding of consumer psychology
- Ability to write persuasive marketing content
- Ability to adapt writing style for different brands
- Time management skills
- Attention to detail
Positive to Have
- Basic SEO knowledge
- Understanding of digital marketing
- Familiarity with Meta Ads and Google Ads
- Experience using AI writing tools responsibly
- Experience in an advertising or marketing agency
Tools You Should Be Comfortable With
- ChatGPT
- Google Docs
- Microsoft Word
- Google Sheets
- Grammarly
- Notion or ClickUp (preferred)
- Google Drive
- Canva (basic understanding)
Education
- Bachelor's degree in any discipline
- Degrees in Journalism, English, Mass Communication, Marketing, or Advertising are preferred but not mandatory.
Experience
- 1–3 years in copywriting, content writing, advertising, or digital marketing
- Freshers with an exceptional portfolio are encouraged to apply
What We're Looking For
We are looking for someone who:
- Thinks creatively and strategically
- Can understand different industries quickly
- Writes with clarity and purpose
- Takes ownership of assigned work
- Welcomes feedback and continuously improves
- Can manage multiple projects simultaneously
- Stays updated with marketing trends and AI tools