Sales Coordinator – Tritva

Company: Tritvam Designs Pvt. Ltd. (Tritva)
Location: Tritva Studio, Ambattukavu, Aluva, Kerala
Department: Sales & Business Development
Reports to: Founder / Brand Strategist
Employment Type: Full-time

1. About Tritva

Tritva is a premium sustainable fashion label rooted in Indian craftsmanship, handloom textiles, and responsible fashion. The brand combines traditional Indian textile techniques with contemporary silhouettes to create distinctive collections for discerning customers.

We are looking for a proactive, organised, and sales-oriented Sales Coordinator to support the growth of Tritva through multi-brand outlets (MBOs), direct customer sales, exhibitions, wholesale enquiries, and other sales channels.

The candidate will be responsible for ensuring consistent follow-ups, efficient order coordination, excellent customer relationships, and accurate sales reporting.

2. Key Responsibilities

A. Multi-Brand Outlet (MBO) Coordination

- Maintain regular communication with existing MBO partners and retail stockists.
- Follow up with boutiques regarding sales performance, customer feedback, product movement, and replenishment opportunities.
- Share new collection information, lookbooks, product catalogues, pricing, and availability with relevant buyers.
- Coordinate appointments and meetings with prospective MBOs and boutique owners.
- Identify potential premium boutiques and retail partners in India and international markets.
- Maintain a database of existing and prospective MBOs, including contact details, communication history, order status, and follow-up dates.
- Follow up on enquiries and convert qualified leads into orders.
- Coordinate with the Founder and Brand Strategist on pricing, product selection, retail partnerships, and commercial terms.
- Ensure that all commitments made to retail partners are followed through promptly.

B. Sales Enquiries & Customer Relationship Management

- Respond professionally to enquiries received through phone calls, WhatsApp, email, social media, the website, and other sales channels.
- Share relevant product information, prices, sizes, fabric details, availability, and delivery timelines.
- Follow up with prospective customers and interested buyers to support purchase decisions.
- Maintain a professional and premium brand experience throughout the customer journey.
- Record customer preferences, feedback, repeat-purchase opportunities, and unresolved issues.
- Coordinate with the relevant internal team to resolve customer concerns.
- Build long-term relationships with customers, boutiques, stylists, and other relevant fashion industry contacts.

C. Order Processing & Sales Coordination

- Record and track all confirmed customer, boutique, and wholesale orders.
- Verify product style, size, colour, quantity, pricing, delivery address, and agreed delivery timelines.
- Coordinate with the production team to confirm product availability and order readiness.
- Follow up on pending orders and communicate delivery updates to customers and retail partners.
- Coordinate with the dispatch team to ensure timely packing and shipment.
- Track shipment status and follow up on delivery-related issues.
- Maintain accurate records of order confirmations, invoices, dispatches, cancellations, and returns.
- Escalate production delays, stock shortages, and other issues that may affect customer commitments.

D. Sales Follow-ups & Business Development

- Maintain a structured daily and weekly sales follow-up schedule.
- Follow up with potential buyers after meetings, collection presentations, exhibitions, and initial enquiries.
- Research and identify prospective boutiques, premium retail stores, concept stores, and relevant wholesale buyers.
- Prepare and maintain prospect lists for Indian and international markets.
- Coordinate outreach campaigns for new collections and seasonal launches.
- Support the Founder and Brand Strategist in developing new sales channels and expanding the brand's retail presence.
- Track the status of every sales lead,



from initial contact to order conversion.
- Re-engage inactive buyers and identify opportunities for repeat orders.

E. Exhibition & Event Sales Coordination

- Maintain a calendar of relevant fashion exhibitions, curated pop-ups, trunk shows, and retail events.
- Research prospective exhibitions and prepare details regarding dates, locations, participation costs, audience profiles, and expected commercial suitability.
- Coordinate exhibition applications, organiser communication, participation requirements, and deadlines.
- Follow up with exhibition organisers regarding selection, stall allocation, payments, logistics, and promotional activities.
- Coordinate internally to ensure that collections, stock, pricing, and sales materials are ready before each event.
- Maintain exhibition-wise sales records and document customer enquiries, buyer contacts, and follow-up opportunities.
- Follow up with customers and prospective retail buyers after exhibitions to convert enquiries into sales.

Exhibition Travel & On-Site Sales Promotion

· The Sales Coordinator may be required to travel within India and, where necessary, to other locations as directed by management to attend exhibitions, curated pop-ups, trunk shows, trade events, and other promotional activities.

· Represent Tritva professionally at exhibitions and events, communicating the brand's philosophy, craftsmanship, fabrics, collection details, and sustainability values to customers and prospective buyers.

· Actively promote the brand's products, engage with visitors, explain product features and pricing, and convert enquiries into sales.

· Coordinate the display, merchandising, stock arrangement, and presentation of garments to maintain Tritva's premium brand image.

· Assist in managing exhibition inventory, recording sales, tracking stock movement, and ensuring proper reconciliation of stock before and after each event.

· Collect customer details and prospective MBO contacts, and maintain records for post-exhibition follow-ups.

· Coordinate with exhibition organisers regarding participation requirements, schedules, logistics, and other operational matters.

· Submit an exhibition report covering sales achieved, customer feedback, buyer enquiries, stock movement, and potential business opportunities.

· Be available for reasonable extended working hours during exhibitions, subject to applicable working-hour requirements.

· Travel-related arrangements and approved expenses will be handled in accordance with company policy.

Additional Employment Expectation

The Sales Coordinator must be willing to travel as reasonably required for exhibitions, buyer meetings, sales promotions, and other business activities. Participation in exhibitions and direct engagement with customers are important aspects of this role, and performance will be assessed partly on the ability to represent Tritva effectively and contribute to sales growth during such events.

F. Stock Availability & Replenishment Coordination

- Coordinate with the Production Supervisor to obtain updated stock and size-wise availability.
- Identify fast-moving styles, popular sizes, and products requiring replenishment.
- Communicate potential customer and MBO replenishment requirements to the relevant internal team.
- Inform customers and retail partners about availability and expected timelines without making unconfirmed commitments.
- Maintain records of stock-related enquiries, pending orders, and products unavailable for immediate delivery.
- Escalate repeated stock shortages or missed delivery timelines to management.

G. Sales Records & Reporting





- Maintain an updated sales tracker covering enquiries, leads, follow-ups, confirmed orders, order values, and conversion status.
- Prepare daily or weekly sales reports as required by management.
- Maintain an MBO-wise record of orders, sales opportunities, and communication.
- Track outstanding customer enquiries and ensure that no important lead is overlooked.
- Record customer feedback, buyer preferences, pricing objections, and requests for new products.
- Prepare monthly summaries of sales activity, current leads, orders generated, and opportunities requiring management attention.
- Maintain accurate documentation and ensure that all information is accessible to authorised team members.

H. Coordination with Internal Teams

- Work closely with the Founder and Brand Strategist on sales targets, buyer outreach, and business development.
- Coordinate with the Design Team to obtain collection details, product photographs, lookbooks, and relevant product information.
- Work with the Production Supervisor to confirm availability, production timelines, and replenishment requirements.
- Coordinate with accounts or the designated finance team regarding invoices, payment confirmations, and order documentation.
- Ensure smooth communication between customers, retail partners, and internal teams.

3. Key Performance Indicators (KPIs)

Performance will be evaluated based on:

- Consistency and quality of sales follow-ups.
- Number of qualified sales leads generated.
- Conversion of enquiries into confirmed orders.
- Growth in repeat orders from existing customers and MBOs.
- Development of new boutique and wholesale relationships.
- Timely and accurate order coordination.
- Quality of customer communication and relationship management.
- Accuracy and timeliness of sales reports.
- Follow-up efficiency after exhibitions and collection launches.
- Contribution to achieving agreed sales targets.

4. Qualifications & Experience

- Graduate in Business Administration, Marketing, Fashion Management, Commerce, or a related field preferred.
- Approximately 1–3 years of experience in sales coordination, customer relationship management, retail, fashion, or business development preferred.
- Experience in premium fashion, designer wear, boutique retail, or lifestyle brands will be an advantage.
- Strong written and verbal communication skills in English.
- Familiarity with WhatsApp Business, email, spreadsheets, and customer databases.
- Basic proficiency in MS Excel or Google Sheets.
- Ability to communicate professionally with premium customers, boutique owners, and business partners.

5. Required Skills & Personal Attributes

- Strong communication and interpersonal skills.
- Excellent follow-up discipline and organisational ability.
- Sales-oriented mindset with a focus on conversion and business growth.
- Professional telephone, email, and WhatsApp etiquette.
- Ability to maintain customer relationships and handle objections tactfully.
- Attention to detail in order processing and documentation.
- Ability to manage multiple leads and deadlines.
- Self-motivation, initiative, and accountability.
- Willingness to learn about premium fashion, handloom textiles, and sustainable design.

6. Employment Details

- Designation: Sales Coordinator
- Location: Tritva Studio, Ambattukavu, Aluva, Kerala
- Employment Type: Full-time
- Working Days & Hours:6 days/week, As per company policy
- Compensation: As per experience and suitability

7. Application Process

Interested candidates may submit their updated résumé, highlighting their experience in sales coordination, customer handling, lead follow-ups, order management, and business development. Please mail the same to [email protected]

At Tritva, we value professionalism, attention to detail, and meaningful customer relationships. We are looking for someone who can translate sales enquiries into business opportunities and contribute to the brand's growth in a structured and consistent manner.

Pay: From ₹20,000.00 per month

Benefits:

- Health insurance

Work Location: In person

📌 Sales Coordinator (Aluva)
🏢 Tritvam Designs (Tritva
📍 Aluva