Job Description: Social Media Executive

Job Title: Social Media Executive
Department: Marketing / Digital Marketing
Experience: 1–3 Years
Employment Type: Full-Time
Location: Wadala Mumbai
Reporting To: Marketing Manager

About the Role

We are looking for a creative, proactive, and detail-oriented Social Media Executive to manage and grow our brand’s online presence across social media platforms. The ideal candidate should have a strong understanding of social media trends, content creation, audience engagement, and performance analytics.

Key Responsibilities

- Manage and maintain the company’s social media accounts, including Instagram, Facebook, LinkedIn, and other relevant platforms.
- Plan, develop, and execute social media content calendars aligned with marketing objectives.
- Create engaging content ideas for posts, stories, reels, videos, and campaigns.
- Coordinate with graphic designers, video editors, content writers, and other team members to produce high-quality content.
- Write compelling captions, post descriptions, and relevant hashtags.
- Monitor social media trends, competitor activities, and industry developments to identify growth opportunities.
- Schedule and publish content consistently across platforms.
- Respond to comments, direct messages, and audience queries in a timely and professional manner.
- Track social media performance metrics, including reach, engagement, impressions, follower growth, and conversions.
- Prepare weekly and monthly social media performance reports with actionable insights.
- Support the execution of influencer collaborations, online campaigns, and brand promotions.
- Coordinate with the performance marketing team on paid social media campaigns, where required.
- Ensure all content aligns with the brand’s tone, guidelines, and communication strategy.

Required Skills and Qualifications

- Bachelor’s degree in Marketing, Mass Communication, Journalism, Business, or a related field is preferred.




- 1–3 years of experience in social media management or digital marketing.
- Good understanding of Instagram, Facebook, LinkedIn, YouTube, and other relevant social media platforms.
- Strong written communication and copywriting skills.
- Knowledge of content planning, social media analytics, and audience engagement strategies.
- Familiarity with tools such as Canva, Meta Business Suite, scheduling platforms, and basic analytics tools.
- Ability to identify trends and convert them into relevant content ideas.
- Strong organizational skills, attention to detail, and time management.
- Ability to work collaboratively and manage multiple tasks and deadlines.

Preferred Qualifications

- Basic video editing skills using tools such as CapCut or similar applications.
- Experience creating short-form video content, including Instagram Reels and YouTube Shorts.
- Basic knowledge of SEO, paid social media advertising, and influencer marketing.
- Familiarity with social media reporting and performance optimization.

Key Performance Indicators (KPIs)

- Social media reach and engagement growth.
- Follower growth and audience quality.
- Content publishing consistency and adherence to the content calendar.
- Content performance, including shares, saves, views, and interactions.
- Community response time and quality of engagement.
- Campaign performance and achievement of agreed marketing objectives.

What We Offer

- An opportunity to work in a creative and collaborative environment.
- Exposure to digital marketing campaigns and brand-building initiatives.
- Opportunities for professional development and skill enhancement.
- A dynamic workplace with opportunities to contribute new ideas.

How to Apply: Interested candidates can share their updated resume and portfolio or links to social media accounts they have managed at [email protected].

Pay: ₹10,000.00 - ₹36,000.00 per month

Perks:

- Cell phone reimbursement
- Flexible schedule
- Paid sick time
- Paid time off

Work Location: In person

📌 Social Media Executive (Wadala)
🏢 VPADEL
📍 Wadala