Marketing Executive – Email Marketing, Outreach & Marketing Operations

Location: Ahmedabad (Work from Office)
Company: MavenVista Technologies Pvt. Ltd.
Department: Marketing
Experience: 2–4 Years
Industry Preference: B2B SaaS / IT / Technology

At MavenVista Technologies, we are transforming Procurement and Finance through our AI-powered B2B SaaS platform, VENDX. We help enterprises improve efficiency, automate processes and make smarter business decisions.

We are looking for a hands-on, proactive Marketing Executive who can independently execute marketing activities, manage outreach, coordinate with internal and external teams, and contribute towards measurable business growth.

The role focuses on email marketing, targeted outreach, organic lead generation, social media engagement, website maintenance and day-to-day marketing operations.

The candidate should be comfortable working with marketing tools, databases, AI applications and multiple stakeholders while ensuring timely execution of planned activities.

Please Note: This is not a paid advertising or performance marketing role. We are not looking for candidates primarily specialising in Google Ads, Meta Ads, paid media campaigns or advertising budget management.

1. Email Marketing & Targeted Outreach

- Create, schedule and execute targeted email campaigns, including HTML emailers, using email marketing platforms.
- Maintain prospect databases, manage unsubscribes, hard bounces and database hygiene.
- Segment audiences based on industries, companies, decision-makers and business requirements.
- Track email performance, responses, leads and campaign effectiveness.
- Use UTM tracking and maintain regular campaign reports.
- Support client communication, follow-ups and outreach calendars.
- Work towards defined monthly lead generation targets through email marketing and organic outreach.

2. Social Media & Content Management

- Maintain and execute social media posting calendars, particularly for LinkedIn.
- Coordinate content, creatives, videos, approvals and timely publishing.




- Independently prepare routine marketing content and creatives using AI and design tools.
- Monitor engagement, enquiries, follower growth and overall social media performance.
- Execute organic engagement and follower outreach activities.
- Work towards defined monthly relevant follower growth and engagement targets.

3. Website & Marketing Operations

- Manage and update website content using WordPress, including pages, blogs, images and other marketing information.
- Ensure website content remains accurate, updated and aligned with marketing activities.
- Support basic on-page SEO, content formatting and website performance monitoring.
- Maintain marketing calendars, trackers, activity reports and weekly progress updates.
- Follow up on pending activities, approvals and deadlines to ensure timely execution.

4. Lead Research & Database Management

- Identify target companies and relevant decision-makers based on defined customer profiles.
- Use LinkedIn Sales Navigator, Lusha or similar tools for prospect research and database building.
- Maintain accurate and updated lead databases using Excel and CRM tools.
- Support targeted outreach activities and track responses and lead outcomes.
- Coordinate with the Sales team for lead sharing and follow-ups.

5. Vendor & Stakeholder Coordination

- Coordinate with external vendors for databases, creative requirements, events, website support and other marketing activities.
- Obtain quotations, compare options and support cost and ROI evaluation.
- Coordinate with internal teams for marketing requirements, content and approvals.
- Support the planning and execution of online and offline events.
- Ensure timely follow-ups and completion of assigned marketing activities.

6. AI Tools & Process Improvement

- Use AI tools for content creation,



research, email drafting, creative development and reporting.
- Identify repetitive marketing activities that can be simplified or automated.
- Explore practical ways to improve marketing productivity and execution efficiency.
- 2–4 years of hands-on experience in email marketing, B2B outreach, organic lead generation or marketing operations.
- Practical experience in creating and executing email campaigns, preferably including HTML emailers.
- Good working knowledge of Excel, including lookups, database management and reporting.
- Experience managing social media calendars, content publishing and organic engagement.
- Working knowledge of WordPress for website content updates and maintenance.
- Familiarity with LinkedIn Sales Navigator, Lusha, CRM or similar prospecting tools.
- Ability to use AI tools for routine marketing activities.
- Good written and verbal English communication skills.
- Strong coordination, follow-up, organisational and execution skills.
- Ability to work independently and manage multiple activities within deadlines.

Preferred: Experience in B2B SaaS, enterprise technology or IT companies.

- Timely and independent execution of planned marketing activities.
- Achievement of agreed monthly qualified lead generation targets.
- Achievement of agreed relevant social media follower growth and engagement targets.
- Accuracy and maintenance of marketing databases and reports.
- Consistent execution of email, social media and outreach calendars.
- Effective coordination with vendors and internal stakeholders.
- Improved productivity through practical use of AI and automation.

Someone who is execution-oriented, organised, comfortable with technology and accountable for outcomes. The ideal candidate should enjoy hands-on marketing work, take ownership of daily activities and contribute towards measurable results rather than only planning or supervising marketing initiatives.

Pay: ₹500,000.00 - ₹600,000.00 per year

Advantages:

- Leave encashment
- Life insurance

Work Location: In person

📌 Marketing Executive | Email Marketing, Outreach & Marketing Operations (Ahmedabad)
🏢 MavenVista Technologies
📍 Ahmedabad