Job Description: Area Field Officer – Marketing

Shree Swaminarayan Gurukul International School, Bhilai Branch
Location: Surya Vihar, Bhilai, Chhattisgarh[gurukul]
Department: Marketing & Admissions
Reporting to: Principal / Marketing & Admissions Head

Position Summary

The Area Field Officer (Marketing) will promote Shree Swaminarayan Gurukul International School, Bhilai, in assigned local areas to generate quality admission enquiries, strengthen the school’s brand presence, and support enrolment targets. The role requires regular field visits, parent interaction, school promotion, event support, and timely follow-up of leads. Field-marketing roles typically involve coordinating events, lead collection, follow-up, and tracking outcomes.[velvetjobs]

Key ResponsibilitiesField Marketing & Lead Generation

- Visit residential colonies, societies, play schools, coaching centres, markets, and other target locations in the assigned area.
- Distribute school brochures, admission forms, pamphlets, and promotional material.
- Identify prospective parents and collect admission enquiries through field activity.
- Maintain a daily record of visits, enquiries, contact details, and follow-up requirements.
- Convert enquiries into scheduled campus visits and admission counselling appointments.

School Promotion & Brand Building

- Promote the school’s academic standards, values-based education, facilities, activities, and admission process.
- Represent the school professionally and maintain a positive image in the community.
- Display banners, standees, and promotional materials at approved locations.
- Share accurate information about the school and avoid misleading claims.

Parent & Community Engagement

- Interact with parents,



guardians, and local influencers to understand admission requirements.
- Answer basic queries regarding school programmes, facilities, fees structure, transport, and admission procedure.
- Guide interested parents to the school campus or connect them with the admissions team.
- Build long-term relationships with local residents, societies, and community organisations.

Admission Support

- Coordinate with the admission counsellor and marketing team for lead follow-up.
- Ensure all collected leads are entered into the school’s lead register or CRM system.
- Follow up with prospective parents through calls, WhatsApp, and personal visits.
- Support admission campaigns during peak admission season.

Events & Campaigns

- Assist in planning and conducting admission camps, exhibitions, parent-meets, and promotional events.
- Coordinate stall setup, material distribution, visitor registration, and enquiry collection.
- Support school events, open-house sessions, and community outreach programmes.
- Collect feedback from parents and share it with the marketing team.

Reporting & Coordination

- Submit daily/weekly field visit and enquiry reports to the reporting authority.
- Track enquiry-to-visit and enquiry-to-admission conversion.
- Coordinate with the Principal, Admission Counsellor, Marketing Head, and support teams.




- Suggest area-specific marketing ideas based on field feedback and competitor activity.

Key Performance Indicators

- Number of field visits completed per week.
- Number of admission enquiries generated.
- Number of campus visits scheduled.
- Lead follow-up and conversion rate.
- Quality and accuracy of daily reporting.
- Participation and output in admission campaigns and events.

Qualifications & Skills

- Graduation in any discipline; marketing, sales, education, or related field preferred.
- 1–3 years of experience in field sales, marketing, admissions, education counselling, or customer-facing roles preferred.
- Good communication skills in Hindi and English; knowledge of local Chhattisgarhi language will be an advantage.
- Confident, polite, presentable, and comfortable interacting with parents.
- Basic knowledge of MS Excel, WhatsApp Business, and lead recording.
- Two-wheeler with valid driving licence preferred.
- Willingness to travel within Bhilai, Durg, Raipur, and nearby areas.

Working Conditions

- Field-based role with regular outdoor work.
- Working hours may extend during admission season, school events, exhibitions, and weekend campaigns.
- The officer must follow the school’s code of conduct, dress code, and brand guidelines.

Salary & Perks

- Salary will be commensurate with qualification and experience.
- Incentives may be linked to admission enquiry conversion and enrolment targets.
- Travel allowance/mobile reimbursement as per school policy.

Contact for applications: [email protected] | +91-XXXXXXXXXX / 2

Pay: ₹10,000.00 - ₹12,000.00 per month

Work Location: In person

📌 Area Field Officer (Durg)
🏢 Shree Swaminarayan Gurukul International School
📍 Durg