Job Context: The incumbent shall be responsible to drive the marketing related initiatives in the assigned area and maximize the visibility of the products in the market.
KEY ACCOUNTABILITIES:
BTL Marketing
Handling the core marketing BTL activity of assigned Area.
New Product Launch
Handling New Product Launch with the help of Display, POSM like Banner, Posters, etc
Adherence to the guidelines given by unit Marketing Manager
Sales Team Support
Effectively utilize the marketing elements allotted for the assigned territory
Help the sales team with the on ground marketing elements execution.
Tracking Brand Performance and Distribution of Brand Portfolio in the assigned territory
Market Mapping & Data Management
Keep an eye on Competitor recent launch and Scheme driven by them in the territory like LRB, CSD.