Job Description: Social Media Executive
Company: Ribbons Jewellery (https://ribbonsjewellery.com/)
Location: Vasant Vihar, New Delhi
Employment Type: Full-time, On-site
Experience: 6 months to 2 years (freshers with a robust portfolio may also apply)
Salary: ₹15,000 – ₹20,000 per month
About Ribbons Jewellery
Ribbons Jewellery is a Jewellery brand that creates elegant, contemporary pieces for every occasion. We are growing our digital presence and are looking for a creative, driven Social Media Executive to tell our brand story and build a vibrant online community.
Role Overview
The Social Media Executive will be responsible for planning, creating, publishing and managing content across the brand's social media platforms. The role involves strengthening brand visibility, engaging with our audience, and driving traffic and sales to our website through organic and paid social initiatives.
Key Responsibilities
· Plan, create and schedule engaging content (posts, reels, stories, carousels) across Instagram, Facebook, Pinterest, YouTube and other relevant platforms.
· Develop and maintain a monthly content calendar aligned with product launches, festivals, seasons and promotional campaigns.
· Coordinate and assist in product photoshoots, reel shoots and video production, including shot planning, styling and basic editing.
· Write compelling captions, hashtags and copy that reflect the brand's voice and appeal to the target audience.
· Monitor and respond to comments, messages and customer queries in a timely and professional manner.
· Track social media trends, viral formats, competitor activity and industry best practices to keep content fresh and relevant.
· Collaborate with influencers, creators and brand partners for collaborations and campaigns.
· Support paid social campaigns (Meta Ads) by preparing creatives and monitoring performance, where required.
· Analyse performance metrics such as reach, engagement, followers and website traffic,
and prepare regular reports with insights and recommendations.
· Work closely with the design, e-commerce and marketing teams to ensure consistent branding across all channels.
· Grow the brand's follower base and online community through consistent, high-quality content and engagement.
Required Skills and Qualifications
· Bachelor's degree or diploma in Marketing, Mass Communication, Journalism, Digital Media or a related field (preferred, not mandatory).
· 6 months to 2 years of experience in social media management or digital marketing; freshers with internships or a strong personal portfolio are welcome.
· Good understanding of Instagram, Facebook and other social platforms, including algorithms, trends and best practices.
· Strong written and verbal communication skills in English and Hindi, with a good eye for aesthetics and detail.
· Basic knowledge of social media analytics tools such as Meta Business Suite and Instagram Insights.
· Creativity, initiative and the ability to manage multiple tasks and meet deadlines.
· Preferred Skills (Good to Have)
What We Offer
· Competitive salary of ₹15,000 – ₹20,000 per month, based on experience and skills.
· Opportunity to work with a growing Jewellery brand and build your portfolio.
· Creative freedom and a supportive, collaborative work environment.
· Learning and growth opportunities in digital marketing and brand building.
How to Apply
· Interested candidates may share their updated resume, along with links to their portfolio or social media work, to the HR team at
[email protected] or contact +91-XXXXXXXXXX.
· Please mention "Application – Social Media Executive" in the subject line.
· Ribbons Jewellery is an equal opportunity employer and welcomes applications from all qualified candidates.
Benefits:
· Commuter assistance
· Leave encashment
· Paid time off
· Provident Fund
· Work Location: In person
Pay: ₹10,000.00 - ₹20,000.00 per month
Benefits:
- Commuter assistance
- Health insurance
- Paid time off
- Provident Fund
Work Location: In person
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