About the Role

The Digital Sales & Performance Marketing Manager will own the full digital funnel — content, social, paid ads, leads, conversion, ROI — as a revenue function, not a social media task. Additionally, the role will lead the Graphic Design team to ensure creatives serve business goals.

Key Responsibilities

- Drive sales via social, paid ads, website, e-commerce/marketplaces, WhatsApp; convert leads to business; find new channels; align with Sales on conversion.
- Own social media strategy (Instagram, Facebook, YouTube, LinkedIn, Google, WhatsApp); build content calendars tied to product priorities, audience, and sales goals; track trends/competitors.
- Plan/run/optimize paid campaigns; manage budgets; set goals (leads, sales, traffic, acquisition, remarketing); monitor CPL, CAC, conversion rate, CTR, ROAS; scale or cut based on data.
- Track spend vs. leads, qualified leads, orders, revenue, CAC, ROAS; deliver monthly performance reports; recommend budget reallocation.
- Choose content formats (reels, videos, testimonials, clinical/educational content); align to what drives enquiries; analyze and improve.
- Brief designers (objective, audience, product, message, platform,



deadline); review/approve output; keep creatives business-focused.
- Improve site/landing pages; find journey gaps; monitor traffic, conversion, drop-offs; recommend fixes.
- Track competitor social, ads, content, offers, positioning; stay current on platform trends.
- Work with Sales, Product, Clinical Training, Management on lead tracking, feedback, launches.

Requirements

- 5+ yrs hands-on digital marketing/performance marketing/e-commerce with proven revenue generation
- Comfortable owning ad budgets and ROI
- Experience managing design/content teams
- Analytics/dashboard fluent
- Healthcare/medical devices/pharma/ortho/wellness experience preferred
- Wants to own revenue targets, not just run content

Preferred Qualifications

- Healthcare/medical devices/pharma/ortho/wellness experience

What We Offer

- Chance to make digital marketing a measurable revenue channel, with every major investment tracked against leads, conversions, revenue, and ROI.

Location & Work Mode

- Work location: Ludhiana
- Work mode: Onsite

Pay: ₹700,000.00 - ₹900,000.00 per month

Work Location: In person

📌 Digital Sales & Performance Marketing Manager (Ludhiana)
🏢 nextgen scholar
📍 Ludhiana