- Basic knowledge of Google Ads and Meta Ads Manager.
- Understanding of digital marketing concepts and paid advertising.
- Basic knowledge of keyword research, audience targeting, and campaign objectives.
- Basic knowledge of Shopify, including store navigation, product catalog management, and basic Meta Pixel setup and integration.
- Familiarity with marketing metrics such as CPC, CTR, CPM, CPA, and ROAS.
- Basic knowledge of Excel or Google Sheets for data analysis and reporting.
- Valuable analytical, communication, and problem-solving skills.
- Willingness to learn, experiment, and work with campaign data.
- Knowledge of Google Analytics, Google Tag Manager, or Canva will be an added advantage.