18 Oct
|
Swavalambh Infotech
|
Noida
18 Oct
Swavalambh Infotech
Noida
Job Title: Digital Marketing Manager/Executive
Experience: 3–5 Years (Preferred)
Employment Type: Full time
Department: Marketing
Location: Greater Noida / Noida
Salary: ₹25,000–₹50,000 per month, negotiable based on skills and experience
Job Summary
We are looking for a creative, result-oriented, and analytical Digital Marketing Executive to manage and execute digital marketing activities across various online platforms. The ideal candidate should have hands-on experience in SEO, social media marketing, Google Ads, content marketing, and lead generation to improve brand visibility and drive business growth.
Key Responsibilities
- Plan and execute digital marketing campaigns across multiple online platforms.
- Manage social media accounts, including Instagram, Facebook, LinkedIn, and YouTube.
- Develop and implement SEO strategies to improve website rankings and organic traffic.
- Run and optimize paid advertising campaigns using Google Ads and Meta Ads.
- Generate quality leads through digital marketing campaigns.
- Create engaging content for social media posts, blogs, advertisements, and website pages.
- Monitor website traffic, campaign performance, and conversion rates using Google Analytics and Google Search Console.
- Conduct keyword research, competitor analysis, and market research.
- Prepare regular campaign performance reports and suggest improvements.
- Coordinate with the design and content teams to develop marketing creatives and promotional materials.
- Manage email marketing and remarketing campaigns, where required.
- Stay updated with the latest digital marketing trends, tools, and best practices.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 3–5 years of relevant experience in digital marketing.
- Practical knowledge of SEO, social media marketing, Google Ads, and Meta Ads.
- Experience with Google Analytics 4, Google Search Console, and keyword research tools.
- Basic understanding of website management and content management systems.
- Strong analytical, communication, and content-planning skills.
- Ability to manage multiple campaigns and meet deadlines.
- Knowledge of Canva, Photoshop, or other creative tools is an advantage.
Preferred Candidate Profile
- Results-driven with a focus on lead generation and conversions.
- Creative thinking combined with analytical problem-solving.
- Ability to work independently and as part of a team.
- Experience tracking marketing budgets, ROI, and campaign performance.
- Willingness to learn new marketing tools and strategies.
Key Performance Indicators (KPIs)
- Quality leads generated through digital channels.
- Website traffic and search engine rankings.
- Social media reach, engagement, and follower growth.
- Advertising campaign ROI and cost per lead.
- Conversion rates and overall campaign performance.
Pay: ₹25,000.00 - ₹50,000.00 per month
Work Location: In person
📌 Digital Marketing Manager (Noida)
🏢 Swavalambh Infotech
📍 Noida