18 Oct
|
Truewello
|
Chandigarh
18 Oct
Truewello
Chandigarh
Account Manager – Amazon
Who We Are
Truewello is a growing D2C brand specializing in orthopedic comfort and wellness products, including memory foam pillows, cervical neck pillows, wedge cushions, coccyx seat cushions, and car comfort accessories.
We are focused on building a strong presence across online marketplaces by combining high-quality products, effective marketplace advertising, listing optimization, and data-driven growth strategies. At Truewello, we believe in delivering an exceptional customer experience while continuously improving product visibility, sales performance, and brand presence across e-commerce platforms.
Join our team and contribute to scaling our marketplace business through strategic advertising, account management, and continuous performance improvement.
About the Job
We are looking for a skilled Senior Marketplace Account Manager – Amazon to manage and scale our Amazon business, with a strong focus on PPC advertising, sales growth, account health, and profitability.
The ideal candidate will have hands-on experience managing Amazon Seller Central, developing advertising strategies, optimizing product listings, and analyzing marketplace performance. This role requires a proactive, analytical, and results-oriented qualified who can independently manage marketplace operations and identify opportunities to drive sustainable growth.
Key Responsibilities
1. Amazon PPC Campaign Management
- Plan, execute, and optimize Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored Video campaigns.
- Develop keyword targeting, ASIN targeting, bidding, placement, and budget optimization strategies.
- Monitor and improve key performance metrics, including ACOS, ROAS, TACOS, CTR, CPC, and conversion rate.
- Analyze search term reports and campaign data to identify growth opportunities and eliminate inefficient spending.
- Scale profitable campaigns while maintaining advertising efficiency and sales targets.
- Plan and execute advertising strategies for major sale events and promotional campaigns.
2. Product Listing Optimization
- Optimize product titles, bullet points, descriptions, backend search terms, and product attributes.
- Improve product discoverability through keyword research and Amazon SEO best practices.
- Monitor listing quality, pricing, ratings, reviews, and competitor activity.
- Identify opportunities to improve product detail page conversion rates.
- Conduct listing audits and implement changes based on performance data and customer insights.
3. Account Management & Marketplace Growth
- Take ownership of day-to-day Amazon Seller Central account management.
- Monitor sales performance, account health, listing status, and marketplace compliance.
- Develop account-level growth strategies aligned with revenue and profitability objectives.
- Identify opportunities to increase organic rankings, product visibility, and market share.
- Monitor competitor pricing, promotions, product positioning, and advertising strategies.
- Coordinate product launches, promotional activities, and seasonal sales campaigns.
4. Inventory & FBA Management
- Monitor inventory levels and forecast stock requirements based on sales trends and advertising plans.
- Coordinate with warehouse and operations teams to maintain product availability.
- Identify potential stockout risks and recommend inventory replenishment plans.
- Monitor FBA inventory performance, where applicable, and support efficient fulfillment planning.
- Align advertising budgets with stock availability and product-level demand.
5. A+ Content & Creative Optimization
- Coordinate the development and optimization of Amazon A+ Content and Brand Store pages.
- Work with creative teams to develop high-quality product images, infographics, comparison charts, and lifestyle creatives.
- Ensure product content communicates key features, benefits, and differentiators effectively.
- Analyze the impact of content improvements on customer engagement and conversion rates.
- Support brand consistency across product listings and marketplace storefronts.
6. Performance Analysis & Reporting
- Prepare daily, weekly, and monthly marketplace performance reports.
- Track sales, advertising spend, ACOS, ROAS, TACOS, conversion rate, and product-level profitability.
- Analyze campaign performance, organic sales trends, and SKU-level growth opportunities.
- Build and maintain reporting dashboards using Excel and Google Sheets.
- Provide actionable insights and recommendations for improving advertising efficiency and overall account performance.
- Support sales forecasting, advertising budget planning, and business reviews.
7. Testing, Automation & Process Improvement
- Conduct structured experiments on keywords, bids, placements, creatives, and listing content.
- Use Amazon Manage Your Experiments and other available testing tools where applicable.
- Leverage AI tools and automation to streamline reporting and campaign analysis.
- Identify opportunities to improve account management workflows and reduce manual reporting.
- Use data-driven insights to continuously refine marketplace growth strategies.
Preferred Qualifications
- 3–5 years of experience in Amazon marketplace management or e-commerce account management.
- Minimum 2 years of hands-on experience managing Amazon PPC campaigns.
- Strong working knowledge of Amazon Seller Central and Amazon Advertising Console.
- Experience managing Sponsored Products, Sponsored Brands, Sponsored Display, and video campaigns.
- Strong understanding of ACOS, ROAS, TACOS, keyword research, bidding strategies, and Amazon SEO.
- Experience with product listing optimization, A+ Content, Brand Stores, and catalog management.
- Working knowledge of FBA inventory management and marketplace operations.
- Advanced proficiency in Excel and Google Sheets.
- Strong analytical, communication, and problem-solving skills.
- Experience with AI tools, automation, and reporting dashboards is an added advantage.
- A bachelor's degree in Business, Marketing, or a related field is preferred.
What We Are Looking For
- A self-driven professional who can independently manage and grow the Amazon marketplace business.
- Someone who understands the balance between revenue growth, advertising efficiency, and profitability.
- A data-oriented individual who can translate campaign insights into actionable strategies.
- A proactive team player who can collaborate with creative, warehouse, and operations teams.
- Someone comfortable working in a fast-growing D2C e-commerce business.
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
- Flexible schedule
- Work from home
Work Location: Hybrid remote in Chandigarh, Chandigarh
📌 Marketplace Account Manager – Amazon (Chandigarh)
🏢 Truewello
📍 Chandigarh