GrowthLane Solutions is looking for a proactive, creative, and responsible Digital Marketing Executive who can take complete ownership of the company's digital marketing activities.

The ideal candidate should be capable of independently planning and executing marketing strategies, managing social media platforms, creating engaging content, running digital campaigns, generating leads, and monitoring performance.

We are looking for someone who takes initiative, brings new ideas, follows through on execution, and takes accountability for marketing performance and business growth.

Key Responsibilities

1. Overall Digital Marketing Management

- Take end-to-end ownership of the company's digital marketing activities.
- Develop and execute digital marketing strategies aligned with business objectives.
- Plan marketing activities, set priorities, and ensure timely execution without constant supervision.

2. Content Creation & Management

- Plan, create, and publish engaging social media content, including posts, reels, videos, stories, captions, and promotional creatives.
- Develop monthly content calendars and manage consistent content delivery.
- Research trends and create relevant content that strengthens brand awareness and audience engagement.
- Coordinate content production from concept to final publication.

3. Social Media Management

- Independently manage the company's social media platforms, including Instagram, Facebook, LinkedIn, and other relevant channels.
- Maintain brand consistency and improve audience engagement.
- Monitor comments, messages, reach, engagement, and account growth.

4. Digital Campaigns & Lead Generation

- Plan, execute, and optimize paid advertising campaigns using Meta Ads and Google Ads, as relevant to business goals.




- Develop strategies to generate quality leads and support business development.
- Monitor campaign budgets, performance, and conversions.

5. Performance Tracking & Reporting

- Track marketing performance using relevant analytics and reporting tools.
- Prepare regular reports on content performance, engagement, leads, and campaign results.
- Identify areas for improvement and implement corrective actions.

6. Ownership & Continuous Improvement

- Take responsibility for the planning, execution, and results of assigned marketing activities.
- Identify marketing opportunities and proactively suggest current campaigns and content ideas.
- Stay updated with digital marketing trends, tools, and competitor activities.
- Ensure deadlines are met and marketing activities are completed with minimal supervision.

Requirements & Skills

- Practical experience in digital marketing and social media management.
- Strong content creation skills, including content writing, reels, and short-form videos.
- Working knowledge of Meta Ads, Google Ads, SEO, and lead generation.
- Familiarity with Canva and video editing tools such as CapCut or equivalent.
- Ability to plan and execute marketing activities independently.
- Strong creative thinking, communication, organization, and problem-solving skills.
- A results-oriented mindset with the ability to track and improve performance.
- A portfolio or examples of previous marketing work will be an advantage.

Who Should Apply?

We are looking for someone who does not simply wait for instructions but takes initiative, identifies what needs to be done, develops a plan, and executes it.

If you can manage digital marketing activities from strategy to execution, create compelling content, and take responsibility for outcomes, we would like to hear from you.

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (Kannur)
🏢 Growth Lane Solutions
📍 Kannur