Job Title: SEO ExecutiveJob Summary
We are seeking a data-driven and detail-oriented SEO Executive to manage and execute search engine optimization strategies that increase our organic website traffic, improve search engine rankings, and maximize online visibility. In this role, you will be responsible for a combination of technical audits, on-page optimization, content coordination, and high-quality link-building. You will work closely with our web development and content creation teams to ensure that our website follows current SEO best practices and algorithmic standards.

Core Responsibilities

Focus AreaKey Duties & TasksOn-Page Optimization Conduct comprehensive keyword research and intent mapping (informational vs. transactional).

- Optimize website copy, landing pages, metadata, header tags (H1-H3), and internal linking structures.
- Provide SEO-friendly content briefs and optimization guidance to the editorial team.Technical SEO Perform regular website audits to flag and resolve issues like crawl errors, broken links, and duplicate content.
- Monitor Core Web Vitals (loading speed, visual stability) and mobile-first optimization.
- Implement structured data and schema markup to win rich snippets in SERPs.Off-Page & Authority Building

Develop and execute link-building campaigns to improve domain authority safely.

- Manage backlink profiles and conduct competitor backlink analysis.Analytics & Reporting Track, interpret,



and report on key metrics including organic traffic, keyword rankings, click-through rates (CTR), and conversions.
- Leverage Google Analytics, Google Search Console, and third-party tools to make data-driven decisions.Strategy & Competitor Analysis

Run competitive analysis to identify content gaps and reverse-engineer successful competitor strategies.AttributeRequirements & Preferences

- Stay updated on search engine algorithm shifts, Generative Engine Optimization (GEO), and industry trends.Required Skills & Experience

Experience 1 to 3 years of proven hands-on experience as an SEO Executive, Specialist, or related digital marketing role.

Tool Proficiency Deep operational knowledge of Google Analytics and Google Search Console.

- Proficiency with industry-standard SEO platforms (e.g., Ahrefs, SEMrush, Moz, or Screaming Frog).Technical Skills Basic understanding of HTML, CSS, and JavaScript to communicate successfully with web developers.
- Familiarity with popular Content Management Systems (CMS) like WordPress.

Soft SkillsStrong analytical thinking to turn raw numbers into explicit, actionable optimization strategies.

- Exceptional written and verbal communication skills for cross-team collaboration.Education Bachelor's degree in Marketing, Information Technology, Communications, or a related field (or equivalent practical experience).

Pay: ₹20,000.00 - ₹22,000.00 per month

Work Location: In person

📌 SEO Executive (Ludhiana)
🏢 Ganpati Enterprises
📍 Ludhiana