Job Title: Conversion UX Strategist

We are looking for a Conversion UX Strategist who can independently research a client’s business, understand its audience and campaign goals, and plan a complete landing-page journey designed to drive enquiries and conversions.

This is not a website design or development role. The focus is on research, conversion strategy, content structure, messaging, customer psychology, and client communication. You should be able to develop a landing-page strategy from scratch, explain the reasoning behind your decisions, and present a clear plan for client approval before design begins.

What You’ll Do

- Business & Audience Research: Understand the client’s business, products or services, target audience, competitors, campaign objectives, and customer intent.
- Conversion Strategy: Identify the primary conversion goal and plan how the landing page should guide visitors towards taking action.
- Landing-Page Journey Planning: Independently decide what visitors should see first, what information should follow, and how each section contributes to conversion.
- Content Structure & Information Hierarchy: Define the page sections, their purpose, the information each section must communicate, and the order in which it should appear.
- Messaging & CTA Strategy: Recommend messaging direction, headlines, calls to action, and supporting content aligned with the campaign goal.
- Customer Objection Handling: Identify potential concerns, questions, and barriers that may prevent visitors from enquiring, and plan how the page should address them.
- Trust & Credibility Planning: Determine which testimonials, proof points, credentials, case studies, guarantees, or other credibility elements may strengthen visitor confidence.
- Client Information Gathering: Identify missing business information and prepare clear,



relevant questions to obtain the details required for an effective strategy.
- Strategic Decision-Making: Make independent recommendations without relying on a ready-made layout, predefined section list, or existing design reference.
- Client Presentation & Approval: Document the proposed strategy, present it clearly to the client, explain the reasoning behind key decisions, and incorporate feedback before the plan moves into design.

Strategy Document & Client Approval

Before any design work begins, you will prepare a structured Google Doc for client review and approval. It should cover:

- Client business overview and campaign objective
- Product or service being promoted
- Primary conversion goal and desired visitor action
- Target audience, customer intent, pain points, and objections
- Recommended landing-page journey and section-by-section structure
- Purpose, content requirements, and information hierarchy for each section
- Messaging direction, headline approach, and CTA strategy
- Recommended trust and credibility elements
- Missing information and questions requiring client input
- Strategic reasoning behind the proposed page structure and recommendations

Once the strategy is approved, the landing page will be created using AI design tools. Your responsibility is to ensure the page has a clear, logical, conversion-focused plan before it reaches the design stage.

Experience





Candidates with relevant experience in conversion strategy, UX research, landing-page planning, content strategy, digital marketing, CRO, or client-facing strategy roles are preferred. Solid candidates who can demonstrate practical thinking and independent planning may also be considered.

Who Can Apply

Candidates who can research a business, understand customer behaviour, structure persuasive landing-page journeys, write clear strategy documents, and confidently explain their recommendations to clients.

This role is suitable for people who enjoy thinking through the customer journey and conversion logic rather than focusing primarily on visual design or website development.

Skills

- Conversion Rate Optimisation (CRO)
- Landing-Page Strategy
- Conversion-Focused UX
- UX Research
- Customer Journey Mapping
- Customer Intent Analysis
- Audience Research
- Competitor Research
- Business Research
- Campaign Goal Analysis
- Conversion Funnel Planning
- Landing-Page Content Structuring
- Information Architecture
- Content Hierarchy
- Messaging Strategy
- Headline and CTA Planning
- Customer Pain-Point Analysis
- Objection Handling
- Trust and Credibility Strategy
- Lead Generation Strategy
- User Behaviour Analysis
- Strategic Thinking
- Independent Decision-Making
- Google Docs and Documentation
- Client Communication
- Client Presentation
- Requirements Gathering
- Critical Thinking
- Clear and Structured Writing
- Attention to Detail
- AI Design Tool Familiarity

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Provident Fund

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Conversion UX Strategist (Ghaziabad)
🏢 Digital Marketing Doctor
📍 Ghaziabad