Gurugram Posted 8 years ago This requires you to:
• Have excellent communication and interpersonal skills
• Have deep understanding of different campaign types run by digital clients such as Cost per visit (CPV), Cost per Sale (CPS) and approach to maximize margins by optimising such campaigns
• Have sound relations with various affiliate publishers, affiliate networks and large brand pubs to drive delivery across gaming, ecommerce, entertainment/ott performance campaigns
• Have a fair understanding of digital advertisement and understanding of marketing channels
• Be aware of tools and technology employed by publishers to manage their transactions, promotion activities
• Understanding of affiliate business overall and ways to grow the account while maximising the margins
• Have the ability to understand data and therefore suggest prospective clients and on-board relevant partners
• Think on the fly and coming up with solution
• Having a relevant background in affiliates delivery is mandatory. Have Previous experience (3-5 years)
on publisher’s side, Network or Affiliate management on client side
Job Duties:
• Media buying (both mobile and PC web traffic of CPM, CPC, CPL, CPI, CPS traffic in India
• Focus on growing recent relationships with key partners, negotiate contracts and pursue ways to secure long-term relationships.
• Control campaign setup and delivery- status, fraud control, enforce campaign terms
• Manage affiliate/publisher accounts, provide marketing materials, the latest product updates, special offers for quality traffic, Financial issues
• Negotiate deals and analyse performance Overseas business development
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