Company: Infinite Business Development Pvt. Ltd.
Location: Kochi, Kerala
Employment Type: Full time
Department: Performance Marketing
Experience: 3–5 years preferred
About the CompanyInfinite Business Development is a growth-focused marketing and business development company specializing in performance marketing, lead generation, and appointment-setting solutions.
We help businesses build scalable customer acquisition systems through data-driven advertising, strategic campaign execution, and conversion-focused marketing.
As we expand our operations, we are seeking a highly competent Meta Ads Specialist to lead campaign execution and deliver measurable business outcomes across our client portfolio.
Key Responsibilities• Develop, execute, and optimize Meta advertising strategies aligned with client acquisition objectives.
• Independently manage multiple advertising accounts, budgets, and campaign lifecycles.
• Plan and execute high-performance lead generation and conversion campaigns.
• Conduct comprehensive audience research, competitive analysis, and market assessments.




• Design structured A/B testing frameworks for audiences, creatives, messaging, and campaign strategies.
• Monitor and optimize key performance indicators, including CPL, cost per qualified appointment, CAC, ROAS, and conversion rates, as applicable.
• Implement and troubleshoot Meta Pixel, Conversions API, event tracking, and attribution systems.
• Collaborate with creative, appointment-setting, and client success teams to improve campaign effectiveness.
• Develop comprehensive performance reports with actionable insights and optimization recommendations.
• Identify opportunities to scale successful campaigns while maintaining acquisition efficiency.
• Take end-to-end ownership of campaign performance, execution quality, and continuous improvement.

Required Qualifications & Experience• Minimum 3 years of hands-on experience managing Meta advertising campaigns.
• Demonstrated success in lead generat

📌 Meta Ads Specialist – Performance Marketing (Kochi)
🏢 Infinite Business Development | IBD
📍 Kochi