Job Title:Marketing & Brand Associate
Location: Mumbai, Maharashtra
Role: Full time
Experience: 1–2 years
About MIYO
MIYO is a dessert bar built around one simple idea: your dessert, your way.
We’re creating a space that goes beyond desserts - a high-energy, social hangout where great desserts, music, people and a little bit of chaos come together. We want MIYO to be a brand people connect with, talk about and keep coming back to.
We’re looking for someone who gets this vision and wants to help build MIYO into a brand with a distinct personality, a strong community and a culture of its own.
The Role
This is an all-round marketing and brand role for someone who enjoys both the creative and execution sides of marketing.
You’ll work closely with the founders to shape MIYO’s content, bring campaigns to life, manage our social media presence and make sure the brand’s personality comes through in everything we put out.
From coming up with content ideas to getting your hands dirty filming, editing and coordinating shoots,
we’re looking for someone who can take ownership and make things happen.
What You Will Do:
1. Content Strategy & Social Media
• Develop content ideas and strategies that bring MIYO’s personality, culture and positioning to life.
• Plan and manage the social media content calendar across Instagram and other relevant platforms.
• Write captions, develop creative concepts and identify trends we can make our own.
• Manage DMs, comments and day-to-day community engagement.
• Constantly explore ways to improve our content, reach and engagement.
2. Content Creation
• Shoot raw content on your phone, including behind-the-scenes moments, product videos, store experiences and founder-led content.
• Create basic reels, stories, posts and other social media assets independently.
• Have a good understanding of editing, design and visual storytelling.
• Work with freelance videographers, editors and graphic designers to execute bigger ideas.
• Brief creatives clear