Company: Nihilent Limited
Location: Pune, India (Work from Office)
Experience: 3–7 years
Employment Type: Full time
About nSEPIAnSEPIA is an AI-powered emotional wellness application helping people better understand their emotional states and build greater emotional awareness through personalized experiences.
As we expand across India and international markets, we're looking for a Product Marketing & Growth Lead who can combine product thinking, analytical rigor, creative judgment, and hands-on execution to drive meaningful growth.
What You'll OwnProduct Marketing & Positioning
• Develop product positioning, messaging, and go-to-market strategies.
• Drive product launches, feature adoption, and consumer communications.
• Translate product capabilities into compelling, customer-focused narratives.
User Acquisition & Growth
• Drive paid and organic acquisition initiatives across digital channels.
• Optimize installs, cost per install (CPI), registrations, and activation rates.
• Identify growth opportunities through experimentation, partnerships, and app store optimization.
• Balance acquisition volume with user quality and long-term engagement.
Lifecycle Marketing & Retention
• Own onboarding, engagement, retention, and reactivation initiatives.
• Develop push notification, email, and in-app communication strategies.
• Improve user activation, repeat usage, and subscription conversion.
Analytics & Performance
• Analyze marketing performance, acquisition funnels, attribution, and user behavior.
• Work with tools such as Firebase, GA4, Singular, Google Ads, and Meta Ads Manager.
• Translate data into actionable insights and measurable improvements.
• Own performance dashboards, reporting, and growth experiments.
Campaign & Agency Management
• Coordinate integrated marketing campaigns across digital, social, content, PR, and partnerships.
• Manage external agencies with clear deliverables, timelines, budgets, and KPIs.
• Ensure effective collaboration between market
📌 Product Marketing (Pune)
🏢 Nihilent
📍 Pune