Anyra Cosmetics is a doctor-founded, PETA-certified vegan skincare and personal care brand offering products across face, body, hair and lip care. We combine nature-inspired ingredients with science-led formulations to create effective, conscious skincare.
We are looking for a hands-on Performance Marketing Specialist to manage and grow our paid advertising efforts across Meta platforms.
Role Overview
You will be responsible for managing, monitoring and optimising Meta advertising campaigns with a solid focus on website purchases, customer acquisition and return on ad spend (ROAS). We are looking for someone who takes ownership of their work, tests new approaches consistently and makes decisions based on data rather than assumptions.
Key Responsibilities
• Plan, launch and manage Facebook and Instagram advertising campaigns through Meta Ads Manager.
• Develop and execute structured creative tests across static ads, Reels,
product demonstrations and creator-led content.
• Monitor campaign performance, including spend, CTR, CPC, add-to-carts, purchases, cost per purchase and ROAS.
• Optimise campaigns based on performance data, with clear reasoning behind changes to budgets, audiences and creatives.
• Identify opportunities to improve website conversion rates in collaboration with the team.
• Check Meta Pixel and purchase-event tracking and flag discrepancies with Shopify order data.
• Provide weekly performance reports covering results, learnings, actions taken and upcoming tests.
• Stay updated on Meta advertising practices and relevant D2C beauty marketing trends.
• Ensure campaigns, approved creatives and agreed changes are executed within the specified timelines.
Requirements
• 1–3 years of hands-on experience managing Meta Ads campaigns.
• Experience with Shopify-based D2C e-commerce brands; beauty, skincare o