Job Description:

1. Sales Development

 Achieve sales targets for East and Northeast India.

 Drive primary and secondary sales through distributors and field teams.

 Build state-wise and city-wise growth plans.

 Focus on priority markets such as Kolkata, Siliguri, Guwahati, Patna, Bhubaneswar,

Cuttack, and other relevant towns.

 Develop the market gradually with strong distributor servicing and repeat sales.

2. Distributor Appointment & Management

 Identify, evaluate, appoint, and develop distributors in key markets.

 Assess distributor capability in terms of investment, infrastructure, retail reach, sales

team, and FMCG experience.

 Ensure distributor stock discipline, payment discipline, and market servicing.

 Monitor distributor ROI and make sure the product remains attractive for the channel.

 Review distributor performance monthly.

3. Market Expansion

 Build Idori’s presence in premium grocery, general trade, modern trade,

school/college areas, high-footfall retail, and travel-oriented outlets.

 Increase numeric distribution in selected towns.

 Build depth in important cities before expanding too widely.

 Develop Northeast markets carefully through strong distributor selection and regular

market visits.

4. Sales Team Management

 Manage sales executives, sales officers,



merchandisers, and distributor salesmen.

 Set beat plans and daily market coverage.

 Conduct joint working with team members.

 Train the team on product selling, retailer handling, scheme execution, and display

standards.

 Monitor productivity and discipline.

5. Retail Execution & Visibility

 Ensure positive shelf placement and impulse visibility for Hello Panda and Yan Yan.

 Execute displays, trade schemes, sampling, and local promotions where required.

 Ensure product availability across key SKUs and flavours.

 Track competition from chocolates, biscuits, wafers, imported snacks, and local

confectionery brands.

6. Claims, Expiry & Stock Control

 Track expiry and damage claims carefully.

 Verify distributor claims with proper documentation and photos.

 Monitor slow-moving stock and act before expiry risk increases.

 Coordinate with accounts and logistics for billing, dispatches, payments, and claim

settlement.

7. Reporting

 Submit weekly market and sales reports.

 Track distributor-wise performance, active outlets, new outlets, stock position,

outstanding, claims, and competitor activity.

 Prepare monthly business review for the East and Northeast region.

📌 Area Sales Manager (West Bengal)
🏢 Acme Services
📍 West Bengal