We are looking for a highly driven, commercially minded NPD Lead who understands the beauty and personal care industry and can take a product from an initial idea to a finished product on the shelf.
This is an end-to-end product ownership role. You will be responsible for identifying the right products to launch, understanding consumer needs, researching the market, developing product concepts, sourcing ingredients and packaging, coordinating with manufacturers and R&D; teams, managing costs and margins, deciding pricing and pack sizes, and ensuring every product is ready for launch on time.
You should understand both the creative and commercial sides of product development. You need to know what consumers want, what is trending in the market, what competitors are launching, which ingredients and formulations make sense, which packaging options are viable, what consumers are willing to pay, and whether a product can deliver attractive gross margins.
You will work closely with founders, manufacturers, formulation labs, packaging suppliers, procurement partners,



and marketing teams to bring current products to market.

We are looking for someone who takes complete ownership, moves quickly, has excellent attention to detail, and can balance product quality, consumer appeal, commercial viability, and speed to market.

1. Market Research, Consumer Insights & Product Opportunity Identification• Conduct in-depth market research across beauty, skincare, fragrance, body care, and personal care categories.
• Track emerging trends in product formats, ingredients, formulations, fragrances, packaging, textures, claims, and consumer preferences.
• Study leading Indian and international brands to understand their product portfolios, positioning, price points, pack sizes, launches, and differentiation.
• Identify gaps in the market, underserved consumer needs, and opportunities to create differentiated products.
• Analyse competitor products, customer reviews, social media conversations

📌 New Product Development Manager (New Delhi)
🏢 mainrōse
📍 New Delhi