Job Description:
We are looking for a Performance Marketing Executive to drive lead generation and student enrollments for our EdTech courses and internship programs.
Key Responsibilities:
- Manage Google Ads and Meta Ads campaigns.
- Generate quality leads and optimize CPL.
- Monitor campaign performance, conversions, and ROI.
- Conduct A/B testing and audience targeting.
- Track conversions using GA4, GTM, and Meta Pixel.
- Coordinate with sales and content teams to improve enrollments.
Required Skills:
- Hands-on experience in Google Ads and Meta Ads.
- Solid knowledge of lead generation and campaign optimization.
- Analytical skills and performance reporting.
- EdTech experience is preferred.