Job Description:

Conceptualise and develop mainline campaigns: Create big ideas and integrated

campaigns led by TVCs, rooted in consumer insights and brand strategy.

Write compelling TVC scripts: Develop engaging scripts, storylines, dialogues,

voiceovers, and memorable brand propositions for television commercials.

Build robust brand narratives: Translate briefs into distinctive creative concepts that

communicate brand positioning, product benefits, and emotional propositions effectively.

Develop campaign ecosystems: Extend core campaign ideas across print, outdoor,

radio, digital, and other relevant consumer touchpoints.

Collaborate with creative teams: Partner with art directors, creative directors,

planners, and account management teams to develop and present integrated creative solutions.

Work on film production: Collaborate with directors, production houses, and other





stakeholders during pre-production, shoot, and post-production to ensure the creative

vision is delivered effectively.

Present and sell ideas: Articulate creative thinking confidently to internal teams and

clients, building robust rationale around concepts and scripts.

Understand the consumer: Use cultural observations, audience insights, category

understanding, and emerging trends to create relevant and memorable communication.

Maintain creative excellence: Ensure all work meets high standards of originality, craft,

brand consistency, and strategic relevance.

Handle multiple projects: Manage creative development across brands and categories

while meeting deadlines and responding constructively to feedback.

📌 Copywriter (Mumbai)
🏢 Acme Services
📍 Mumbai