We are looking for a dynamic and result-oriented Area Sales Manager to drive sales growth, expand market presence, and strengthen dealer and distributor networks in the assigned territory. The ideal candidate should have 5–8 years of experience in sales within the cement, paints, TMT steel, or building materials industry, with strong expertise in channel sales, dealer management, market development, and team handling.

Key Responsibilities

- Achieve monthly, quarterly, and annual sales targets for the assigned territory.
- Develop and manage a strong network of dealers, distributors, retailers, and channel partners.
- Identify new business opportunities and expand market reach in existing and untapped areas.
- Build and maintain relationships with contractors, builders, engineers, architects, and other key influencers.
- Monitor market trends, competitor activities, pricing, and customer requirements.
- Ensure product availability, market coverage, and timely dealer servicing.
- Drive secondary sales, dealer productivity, and retail counter expansion.
- Implement promotional schemes, trade offers, and brand-building activities.
- Monitor outstanding payments, credit limits, and collections from channel partners.




- Conduct regular market visits to assess sales performance and identify growth opportunities.
- Coordinate with logistics, supply chain, and marketing teams to ensure smooth business operations.
- Prepare sales forecasts, market reports, and periodic performance reviews.
- Lead, motivate, and guide sales executives and field staff, wherever applicable.

Candidate Profile

- Graduate in any discipline; MBA in Sales and Marketing will be an added advantage.
- 5–8 years of relevant sales experience in cement, paints, TMT steel, construction materials, or allied industries.
- Robust understanding of dealer/distributor networks and channel sales.
- Proven track record of achieving sales targets and developing new markets.
- Experience in handling an assigned territory and managing customer relationships.
- Good negotiation, communication, presentation, and interpersonal skills.
- Ability to analyze sales data, prepare reports, and implement effective sales strategies.
- Willingness to travel extensively within the assigned territory.
- Knowledge of the local market and regional language will be an advantage.

Key Performance Indicators (KPIs)

📌 Area sales Manager (Sonitpur)
🏢 The BIG Advantage
📍 Sonitpur