Reporting to: Sales Manager (Delhi-NCR) – Commercial Sales
Position Purpose
Responsible for driving sales of through national distributors, channel partners, and SI-VARs. The role involves direct account management, government account handling, and expanding commercial channel sales.
Key Responsibilities
- Sales & Account Management
- Drive sales through direct accounts and commercial/corporate channels.
- Manage government accounts including Central Ministries, Defense, and PSUs.
- Ensure adequate number of VAR-SI partners to increase customer reach.
- Channel Development & Training
- Conduct product and sales training programs for partner sales teams.
- Implement marketing strategies and motivational programs in the channel.
- Facilitate resolution of partner issues related to marketing support, pricing, logistics, and backend clearance.
- Market Intelligence
- Track competitor activities and market trends in IT hardware and office automation.
- Provide inputs for sales planning and lead generation programs.
- Reporting & Planning
- Formulate monthly sales plans and report achievements against targets.
- Develop strategies to achieve business objectives.
Education & Experience
- Graduate degree required; MBA/Diploma in Sales Management preferred.
- 6–10 years of experience in direct sales, government account management, and channel sales.
- Solid knowledge of IT hardware and office automation market.
- Familiarity with national distributor operating procedures.
Technical Skills
- Proficiency in MS Office (Excel, Power Point, Word).
- Strong presentation and reporting skills.
Industry Preference
- Office Automation / IT Peripherals.
Desired Competencies
- Innovation & Creativity: Ability to analyze processes and suggest improvements.
- Communication: Clear articulation and logical influence in discussions.
- Result Orientation: Ability to set stretched goals and deliver results within timelines.
- Customer Focus: Strong relationship-building skills with a customer-first approach.