Head of Digital Marketing

Industry: EdTech | AI-Powered K–12 Learning

Location: Bangalore

Reporting To: Vice President Global Growth

About TutorCloud AI

TutorCloud AI is an AI-native K–12 learning platform built by educators, with a focus on making personalised learning more accessible and effective for students, teachers and schools.

Our platform brings students, teachers, parents and schools together in one connected learning ecosystem. We operate across two business models: a subscription-led B2C business and a B2B business serving schools and educational institutions.

We are currently operating across India, the United States and the Middle East, with plans to expand into additional international markets.

TutorCloud AI is founded and led by accomplished entrepreneurs and industry leaders with a proven track record of building, scaling and successfully exiting education businesses. Bringing together deep expertise in education, technology and international markets, the leadership team is now focused on building the next generation of AI-powered learning solutions for a global audience.

We have an ambitious growth plan, experienced leadership and a product with significant potential. We're now building the teams and capabilities to take that vision to scale.

About the Role

We are looking for an experienced Head of Digital Marketing to lead our digital growth efforts across B2C and B2B, with a robust focus on customer acquisition, conversion, lifecycle marketing and revenue performance.

This is a senior, hands-on leadership role with responsibility for managing our digital acquisition engine, driving subscription growth and overseeing the marketing-led pipeline that supports our institutional sales teams.

You will report directly to the VP, Global Marketing, working closely with Product, Technology, Sales and Brand & Communications.

We have already invested significantly in building our growth strategy, budgets, technology stack and operating processes. Our inside sales, pre-sales and lifecycle marketing functions are also being established.

The immediate priority is execution. We need someone who can take ownership of the existing plan, strengthen it where needed and build a consistent, data-driven operating rhythm that delivers measurable business outcomes.

While this is a leadership position, we are looking for someone who enjoys being close to the work. Someone who can comfortably move between strategy, campaign optimisation, cohort analysis and team management, and understands how these translate into revenue.

Key Responsibilities

1. Digital Acquisition & Performance Marketing

- Lead performance marketing across Meta, Google, paid social, search, video and app acquisition channels across India, the US and the Middle East.
- Own campaign planning, execution, optimisation and budget allocation across markets.
- Drive acquisition efficiency through a strong understanding of CAC, conversion rates, ROAS, payback and customer lifetime value.
- Build market-specific acquisition strategies, identifying opportunities across channels, audiences and customer segments.
- Work closely with Brand and Creative teams on performance-led content, creatives and landing pages.
- Establish a structured experimentation framework across campaigns, audience cohorts, messaging and conversion journeys.
- Monitor performance and budget pacing regularly, making timely decisions to improve efficiency and scale.

2. B2C Lifecycle Marketing & Revenue Growth

- Lead lifecycle marketing across the customer journey, including onboarding, activation, trial-to-paid conversion, retention, renewal and win-back.




- Drive segmentation and personalisation strategies based on customer behaviour, engagement and purchase intent.
- Own the execution and optimisation of automated customer journeys through platforms such as MoEngage.
- Work closely with Product and Technology to define event tracking, data requirements and automation workflows.
- Analyse cohort behaviour and identify opportunities to improve conversion, retention and subscription revenue.
- Ensure lifecycle marketing is measured against clear business and revenue outcomes.

3. Inside Sales & B2B Pre-Sales

- Lead the B2C inside sales function, establishing conversion targets, productivity benchmarks and follow-up processes.
- Improve lead qualification, customer engagement and conversion across high-intent segments.
- Oversee the B2B pre-sales function responsible for lead qualification and demonstration generation across markets.
- Work closely with regional sales leadership to align on lead quality, qualification standards and pipeline requirements.
- Manage prospecting databases, enrichment tools and associated lead generation infrastructure.
- Establish a consistent performance review mechanism across both functions, with clear accountability for outcomes.

4. Marketing Analytics, Attribution & Growth Operations

- Own campaign measurement, attribution and reporting across acquisition, lifecycle and pipeline generation.
- Establish clear visibility into marketing spends, funnel performance, conversion rates and revenue contribution across markets.
- Build and improve reporting dashboards, including automated daily performance tracking and budget pacing.
- Work with Product and Engineering to implement event tracking, attribution and analytics infrastructure.
- Ensure marketing decisions are informed by reliable data across advertising platforms, CRM, marketing automation and product analytics.
- Identify process gaps and opportunities for automation across the growth function.

5. Team Leadership & Cross-Functional Collaboration

- Lead and develop teams across performance marketing, lifecycle marketing, inside sales and pre-sales.
- Establish clear responsibilities, performance expectations and operating processes.
- Work closely with Product and Technology to prioritise conversion, instrumentation and customer journey improvements.
- Collaborate with Brand and Communications to ensure creative and content strategies support commercial objectives.
- Conduct regular performance reviews, identify growth opportunities and take corrective action where required.
- Contribute to annual planning, budget decisions and market expansion strategies alongside the VP, Global Marketing.

What We're Looking For

We're looking for someone who has spent enough time building and scaling digital businesses to understand both the opportunities and the complexities involved.

Ideally, you bring:

- 8–12 years of experience in digital marketing, growth marketing or performance-led business functions.
- Significant experience in a B2C subscription, consumer internet, EdTech or recurring-revenue business.
- Strong hands-on expertise across Meta Ads, Google Ads, performance marketing platforms and app acquisition.
- Experience with lifecycle marketing and automation platforms such as MoEngage, CleverTap or Braze.




- Working knowledge of CRM platforms such as HubSpot or Salesforce.
- A strong understanding of subscription economics, customer acquisition, cohort performance, retention and revenue optimisation.
- Experience managing or closely working with inside sales and pre-sales teams, including lead qualification and conversion management.
- Strong analytical capabilities, including funnel analysis, attribution, reporting and performance measurement.
- Experience leading teams and managing cross-functional execution in a fast-paced environment.
- The ability to balance strategic thinking with hands-on problem-solving and operational ownership.
- Familiarity with AI-powered tools and their practical application in marketing operations and execution.

Experience working across international markets will be an advantage.

We would particularly value candidates who have helped build or scale a business during its early growth stages, rather than having worked exclusively within established marketing structures.

Why Join TutorCloud AI?

An opportunity to build, not just manage

We're at an important stage of growth. The strategy, initial investments and teams are in place, but there is still considerable room to shape how the business operates and scales.

You'll have the opportunity to influence the growth engine from an early stage, introduce better processes, experiment with new approaches and see the impact of your decisions directly on business performance.

Exposure to global markets

The role spans India, the United States and the Middle East, with opportunities to contribute to expansion into additional markets. You'll work across different customer segments, acquisition environments and business models.

Work closely with experienced leadership

You'll work directly with the VP, Global Marketing and collaborate with founders and senior leaders who bring extensive experience in building and scaling education businesses.

Meaningful ownership and autonomy

We believe in giving people ownership of their functions, the freedom to make decisions and the accountability to deliver outcomes. We value initiative and sound commercial judgment over unnecessary layers of approval.

A business with significant growth potential

With both B2C and B2B opportunities, TutorCloud AI offers the chance to work on two distinct growth models, each with its own challenges and opportunities.

As the business scales, we expect this role to evolve in scope and responsibility.

Competitive compensation

We offer a competitive compensation package aligned with the seniority and responsibilities of the role, including a performance-linked component.

Who Would Do Well Here?

Someone who genuinely enjoys building businesses through digital growth.

You might have managed substantial marketing budgets, led acquisition teams or helped scale a subscription business. You understand that growth is not just about increasing spends or generating traffic, but about building an efficient, sustainable model that consistently converts investment into revenue.

You are comfortable challenging assumptions, working with data, managing people and making decisions without always having perfect information.

Most importantly, you take ownership. You don't need everything to be perfectly structured before you start making progress.

If you've built and scaled digital growth functions before, and are looking for an opportunity where your decisions can directly shape the growth of an international business, we'd like to speak with you.

Equal Opportunity Employer We are committed to diversity, equity, and inclusion. Applications are welcome from candidates of all backgrounds and experiences.

📌 Head of Digital Marketing (Bengaluru)
🏢 Tutorcloud
📍 Bengaluru