Job Description:

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Experience: 2+ yrs

Location: Delhi, India, New Delhi, Delhi, India, Noida, Uttar Pradesh, India, Faridabad, Haryana, India

We are looking for a hands-on and results-driven E-commerce Manager to accelerate online sales, strengthen digital marketing performance, and expand the brand's presence across e-commerce and quick-commerce channels. This role combines performance marketing, paid advertising, marketplace management, quick-commerce expansion, and data-driven growth strategies.

The ideal candidate will have practical experience managing Meta and Google Ads campaigns, optimising advertising performance, and building relationships with quick-commerce platforms such as Blinkit, Zepto, and Swiggy Instamart. You should be comfortable balancing campaign execution with commercial coordination to drive revenue, improve product visibility, and increase customer conversions.

Requirements:

Key Responsibilities

- Plan, launch, manage, and optimise paid advertising campaigns across Meta Ads Manager and Google Ads.
- Manage advertising budgets, audience targeting, bidding strategies, creatives, and landing-page performance to maximise sales and return on ad spend (ROAS).
- Monitor key performance indicators, including customer acquisition cost (CAC), click-through rate (CTR), conversion rates, revenue, and advertising efficiency.
- Conduct A/B testing across creatives, audiences, messaging, and campaign formats to improve performance.
- Collaborate with creative teams to develop compelling ad creatives, product messaging, and promotional campaigns.
- Build and manage relationships with quick-commerce platforms, including Blinkit, Zepto, and Swiggy Instamart.
- Drive platform onboarding, product listings, catalogue setup, commercial coordination, and distribution expansion.
- Coordinate with category managers and account managers to improve product visibility, discoverability, availability,



and sales.
- Identify opportunities for sponsored placements, platform-specific promotions, discount campaigns, and seasonal offers.
- Monitor inventory availability, pricing, product assortment, and sales performance across quick-commerce channels.
- Develop strategies to increase online revenue, improve conversion rates, and strengthen channel-wise profitability.
- Analyse customer behaviour, sales funnels, and campaign data to identify growth opportunities.
- Prepare regular performance reports covering advertising efficiency, revenue growth, campaign outcomes, and platform-wise sales.
- Recommend improvements in budget allocation, marketing execution, merchandising, and channel expansion.
- Stay updated on emerging e-commerce trends, advertising practices, and quick-commerce growth opportunities.

What Makes You a Great Fit

- 2-5 years of experience in e-commerce management, performance marketing, digital marketing, or online business growth.
- Hands-on experience creating and optimising campaigns through Meta Ads Manager and Google Ads.
- Solid understanding of ROAS, CAC, CTR, conversion rates, advertising budgets, and campaign optimisation.
- Experience working with quick-commerce platforms such as Blinkit, Zepto, or Swiggy Instamart, particularly in onboarding, account management, or dark-store expansion.
- Understanding of e-commerce sales funnels, product listings, online merchandising, promotions, and pricing strategies.
- Strong analytical skills and the ability to convert campaign and sales data into actionable recommendations.
- Excellent communication, negotiation, stakeholder-management, and relationship-building skills.
- Ability to manage multiple campaigns, priorities, and deadlines in a fast-paced environment.
- Experience with D2C, beauty, skincare, cosmetics, personal care, or other consumer brands is an advantage.
- Familiarity with e-commerce analytics tools, advertising dashboards, Excel, or Google Sheets.
- A proactive, commercially minded approach with a strong focus on measurable revenue growth and continuous improvement.

📌 E-commerce Manager (New Delhi)
🏢 Weekday AI
📍 New Delhi