-

Plan, create, and manage PPC campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other advertising platforms.

-

Conduct keyword research, competitor analysis, and audience targeting.

-

Manage Google Search, Display, Shopping, Remarketing, and Performance Max campaigns.

-

Monitor and optimize campaign performance to improve CTR, CPC, CPA, ROAS, and conversions.

-

Create compelling ad copies and coordinate with the creative team for ad banners and landing pages.

-

Perform A/B testing on ad copies, creatives, keywords, and landing pages.

-

Manage daily and monthly advertising budgets effectively.

-

Implement and monitor conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).

-

Analyze campaign performance and prepare weekly and monthly reports.

-

Identify opportunities to improve lead generation, website traffic, and sales conversions.

-

Optimize landing pages in coordination with web development and design teams.

-





Stay updated with the latest PPC trends, advertising policies, and platform updates.

-

Ensure campaigns meet business objectives and performance targets.

Requirements

-

Bachelor's degree in Marketing, Business Administration, or a related field.

-

1–3 years of hands-on experience in PPC or paid digital advertising.

-

Robust knowledge of Google Ads and Meta Ads Manager.

-

Experience with Google Analytics 4, Google Tag Manager, and Google Keyword Planner.

-

Understanding of search engine marketing (SEM) and digital marketing strategies.

-

Knowledge of keyword bidding, audience segmentation, remarketing, and conversion optimization.

-

Ability to analyze campaign data and optimize performance.

-

Proficiency in MS Excel or Google Sheets for reporting.

-

Strong analytical, communication, and problem-solving skills

📌 PPC Executive (Noida)
🏢 Leading
📍 Noida