Job Profile: CDP – Vegetables Sales & Business Development

Department: Sales & Business Development

Territories: Nashik, Pune, Mumbai & Ahmedabad

Sales Channels: Wholesale Mandis,

Modern Trade (MT),

E-commerce, Retail &

Institutional Buyers

Job Purpose To drive sales growth, develop new business opportunities, and expand the distribution of fresh vegetables across wholesale mandis,

modern trade accounts, e-commerce platforms, and institutional customers in assigned markets.

Key Responsibilities

1. Mandi Sales & Business Development

Develop and manage relationships with vegetable traders, commission agents, wholesalers, and distributors. Identify new buyers and expand sales volumes in Nashik, Pune, Mumbai, and Ahmedabad mandis.

Monitor daily mandi prices, demand, supply, competition, and market trends.

Negotiate selling prices, payment terms, and daily order volumes.

Ensure timely dispatch, delivery, collection, and resolution of customer complaints.

1. Modern Trade (MT) Sales

Develop business with supermarkets, retail chains, and organized grocery retailers. Manage customer onboarding, commercial negotiations, rate contracts, and purchase orders.

Coordinate product quality, grading, packaging, labelling, and delivery schedules.

Drive sales growth, improve customer retention, and achieve account-wise targets.

1. E-commerce Business Development

Develop business with online grocery platforms, quick-commerce companies, and e-commerce retailers. Coordinate vendor registration, product listings, pricing, promotions, and order fulfilment.

Manage demand forecasts, availability, service levels, returns, and quality claims.

Build strong relationships with category managers and procurement teams.

1. Sales Planning & Market Expansion





Prepare daily, weekly, and monthly sales plans for all assigned territories. Identify new customers, distribution partners, and profitable market opportunities.

Track competitor pricing, customer demand, product movement, and market share.

Develop territory-wise sales strategies to achieve revenue and volume targets.

1. Operations & Profitability

Coordinate with procurement, sourcing, grading, packing, logistics, and warehouse teams. Maintain product freshness and minimize wastage, rejections, and customer returns.

Monitor sales realization, gross margins, transportation costs, and outstanding payments.

Prepare daily sales reports, MIS, sales forecasts, and market feedback reports.

Key Performance Indicators (KPIs)

Sales revenue and sales volume growth.

New customer acquisition and active customer count.

Mandi, MT, and e-commerce channel-wise sales achievement.

Gross margin and profitability.

Collection efficiency and outstanding receivables.

Product rejection, wastage, and return percentage.

On-time delivery and customer satisfaction.

Required Skills & Experience

Experience in fresh vegetables, fruits, FMCG, agri-business, or perishable supply chains.

Strong knowledge of wholesale mandi operations and vegetable pricing.

Experience in modern trade and/or e-commerce account management.

Excellent negotiation, communication, and relationship-management skills.

Ability to manage multiple territories and achieve sales targets.

Good working knowledge of Excel, sales MIS, and reporting.

Reporting Structure

Reports to: Head of Sales / Business Head / General Manager – Sales.

Experience minimum 3 year

Pay: ₹450,000.00 - ₹600,000.00 per year

Advantages

- Provident Fund

Work Location: In person

📌 Vegetables Sales & Business Development (Vashi)
🏢 Prime Fresh
📍 Vashi