Role Overview The Senior Manager – Digital Buying will lead digital buying strategy, publisher and platform partnerships, commercial negotiations, and investment management across digital video, OTT/CTV, programmatic, and other relevant digital media channels. The role will translate business priorities into scalable buying strategies, develop partnerships, improve commercial value, and deliver measurable outcomes for clients.

Qualifications

- Strong expertise in digital media buying and digital media execution, with a solid understanding of platforms, ad formats, and performance metrics.

- Proficiency in media planning and digital strategy, with the ability to translate client objectives into effective media plans and investment approaches.

- Experience in digital marketing and social media marketing, including audience targeting, campaign optimization, and performance analysis.





- Ability to manage multiple campaigns and stakeholders, with strong project management, organizational, and analytical skills.

- Comfort working with data, dashboards, and reporting tools; ability to interpret results and provide explicit, actionable insights.

- Effective communication and presentation skills, with the ability to collaborate in cross-functional teams and mentor junior staff.

- Previous experience in a media agency or similar digital marketing environment, ideally in a managerial or team lead capacity.

- Bachelor’s degree in Marketing, Communications, Business, Media, or a related field; relevant certifications in digital advertising platforms are an advantage.

📌 Sr. Manager • Digital Media Buying (Mumbai)
🏢 Starcom
📍 Mumbai