Role & responsibilities

About the Role

- We are looking for a creative, trend-savvy and highly proactive Social Media Manager to lead the Instagram presence of our premium real-estate/restaurant brands.
- The ideal candidate should have a solid understanding of Instagram trends, premium Real Estate/ food and lifestyle content, visual storytelling and audience engagement.
- We need someone who doesn't just manage an Instagram page but brings fresh ideas, creates engaging content and builds a strong digital identity for our restaurant brands.

Key Responsibilities 1. Instagram Marketing & Growth

- Manage and grow the Instagram presence of multiple premium real-estate / restaurant brands.
- Develop Instagram-first content strategies focused on reach, engagement, brand awareness and real-estate restaurant footfall.
- Stay updated with trending Reels, audio, memes, creative formats and Instagram features.
- Identify opportunities to make our brands stand out in Mumbai's premium real estate/ dining market.
- Monitor Instagram performance and continuously optimise content.

2. Content Creation & Reels

- Conceptualise, plan, shoot and edit engaging Instagram Reels.
- Create content showcasing Real-estate, food, ambience, cocktails / mocktails, chefs, experiences and restaurant culture.
- Develop creative hooks, storytelling concepts and engaging captions.
- Plan and execute content shoots independently and coordinate with photographers or videographers when required.
- Turn everyday restaurant moments into interesting social media content.

3. Creative Designing





- Design visually appealing Instagram posts, Stories, carousels and promotional creatives.
- Create trending, relatable and shareable content aligned with each real estate/ restaurant's identity.
- Maintain premium aesthetics, consistent branding and high-quality visual communication.
- Work with Canva, Photoshop or other design tools.

4. Content Strategy & Planning

- Prepare weekly and monthly Instagram content calendars.
- Develop fresh campaign concepts for real estate / launches, festivals, special menus and restaurant events.
- Plan content around seasonal trends, cultural moments and food-related occasions.
- Suggest new ideas, collaborations and digital initiatives proactively.

5. Influencer Marketing & Community Engagement

- Identify and coordinate with relevant food bloggers, influencers and content creators.
- Plan influencer collaborations, creator visits and Instagram campaigns.
- Manage comments, DMs and audience interactions.
- Encourage user-generated content and build an engaged Instagram community.

6. Analytics & Reporting

- Track reach, engagement, shares, saves, follower growth and Reel performance.
- Analyse content performance using Instagram Insights and Meta Business Suite.




- Prepare monthly performance reports with actionable recommendations.
- Identify high-performing content formats and opportunities for improvement.

Required Skills

- Strong knowledge of Instagram marketing and current social media trends.
- Excellent Reel shooting and video editing skills.
- Proficiency in CapCut, Premiere Pro, VN or similar editing software.
- Good creative designing skills using Canva, Photoshop or similar tools.
- Strong visual storytelling, copywriting and content ideation abilities.
- Understanding of premium real Estate/ hospitality, food and lifestyle content.
- Ability to independently manage multiple restaurant Instagram accounts.
- Strong communication, coordination and time-management skills.
- Proactive, creative and comfortable working in a fast-paced environment.

Preferred candidate profile : Preferred Qualifications

- 2 to 4 years of relevant social media experience.
- Prior experience with real Estate/ restaurants, hospitality, F&B; or lifestyle brands.
- A portfolio showcasing Instagram Reels, creative designs and accounts managed.
- Experience working with influencers and content creators.

What We're Looking For Someone who:

- Lives and breathes Instagram trends.
- Has a strong eye for premium aesthetics.
- Can shoot, edit, design and execute ideas.
- Thinks beyond regular promotional posts.
- Takes ownership of content and brand growth.
- Brings fresh, practical and creative ideas without waiting for instructions.

📌 Social Media Manager (Mumbai)
🏢 Max HR Solutions
📍 Mumbai