Job Profile

KRA

1. Social Media Management
2. Online Response and Reputation Management (ORRM):
3. Reporting & Analytics
4. Supporting Marketing Operations

-Social Media Operations

- Manage social media calendars and execute content plans across various platforms (LinkedIn, Facebook, Instagram, X, etc.)
- Manage campaigns across various social media platforms, including budget allocation, ad copy, and creative testing.
- Monitor social media channels for brand mentions, ensuring consistent messaging and timely responses.
- Execute brand-level followers and boost campaigns for the social media growth strategy
- Partner with BUs and cross-functional teams to gather content details and ensure seamless publishing.
- Identify and work on opportunities to amplify user-generated content (e.g., testimonials, campus visits, company events) for social media engagement.

-Online Response and Reputation Management (ORRM)

- Respond to comments and messages promptly and address any customer concerns in a professional and timely manner across owned and 3rd party review channels.
- Identify and escalate any potential issues to the appropriate team members.
- Work on continuously improving positive word of mouth for the brand online.

-Reporting & Analytics:

- Compile social media data and generate reports to track key metrics (engagement, reach, impressions).




- Analyze data to identify trends and inform data-driven social media strategy recommendations.
- Collaborate with the marketing team to brainstorm and refine social media strategies.

-Supporting Marketing Operations:

- Support the marketing team with operational tasks managing trackers, generating reports, identifying various tools and platforms, working with agencies, vendor onboarding, etc

Requisite Qualification

Essential

Graduate in any discipline

Preferred

MBA / PGDM in Marketing or Certification / Diploma in Digital Marketing

Requisite Experience

Essential

8 - 10 years of work experience with 3- 4 yrs of experience in social media marketing

Preferred

Experience with handling managing social media for conglomerate

Skills Required

Special Skills Required

- Experience working with social media campaigns.
- Robust understanding on how to manage the budgets and ROI on paid campaigns.
- SEO knowledge and experience with optimizing online content.
- Analytical mindset with the ability to interpret data to improve campaign performance.
- Excellent communication skills and the ability to collaborate effectively with multiple teams.

Preferred Skills Required

- Ability to craft compelling ad copy and creative content.
- Self-motivated, organized, and able to work independently.
- Excellent interpersonal skills to be able to collaborate with multiple agencies and businesses.

📌 Social Media Manager (Mumbai)
🏢 Godrej Enterprises Group
📍 Mumbai