Social Media Manager

Location: Siliguri, West Bengal

Job Type: Full-time

Work Mode: On-site

Experience: 1–3 Years

We are looking for a skilled and result-oriented Social Media Manager to join our digital marketing agency in Siliguri. The ideal candidate must have hands-on experience in social media management, Meta Ads (Facebook & Instagram Ads), and Google Ads.

The candidate will be responsible for managing social media accounts, planning and executing digital advertising campaigns, creating engaging content, generating leads, and improving clients’ online visibility and business growth.

Key Responsibilities

- Manage social media accounts for multiple clients across Facebook, Instagram, LinkedIn, and other relevant platforms.
- Plan and execute social media content calendars.
- Create engaging captions, posts, reels, stories, and other promotional content.
- Plan, launch, manage, and optimize Meta Ads campaigns on Facebook and Instagram.
- Create, manage, and optimize Google Ads campaigns, including Search and Display campaigns.
- Conduct keyword research, audience targeting, competitor analysis, and budget planning.
- Monitor campaign performance, leads, conversions, CPC, CTR, and ROAS.
- Set up and monitor conversion tracking, pixels, and relevant analytics tools.




- Prepare regular social media and advertising performance reports.
- Optimize campaigns to improve lead quality, conversion rates, and return on ad spend.
- Coordinate with graphic designers, video editors, and content creators.
- Stay updated with the latest digital marketing trends, advertising policies, and platform updates.

Mandatory Requirements
- Practical, hands-on experience with Meta Ads Manager.
- Practical, hands-on experience with Google Ads.
- Positive understanding of campaign setup, audience targeting, budgeting, bidding, and optimization.
- Knowledge of lead generation, conversion tracking, and campaign performance analysis.
- Experience managing Facebook and Instagram business pages.
- Good knowledge of social media content planning and audience engagement.
- Ability to analyze advertising data and make performance-based decisions.
- Good communication, time-management, and problem-solving skills.
- Ability to manage multiple client accounts and meet deadlines.

Note: Knowledge of both Meta Ads and Google Ads is mandatory. Candidates with only social media posting experience and no paid advertising experience will not be suitable for this position. Pay: From ₹15,000.00 per month

Work Location: In person

📌 Social Media Manager (Khairani)
🏢 Digital Business Solutions
📍 Khairani