Designation: Social Media Expert / Social Media Executive Industry: Health Insurance / TPA

Key Result Areas (KRAs) and Responsibilities

1. Social Media Management

- Manage and maintain the company’s official social media accounts, including LinkedIn, Instagram, Facebook and other relevant platforms.
- Plan, create and publish regular posts, reels, stories, videos and other digital content.
- Ensure consistency in brand communication, tone, visual identity and messaging across all platforms.

1. Content Creation & Designing

- Create engaging social media creatives, banners, posters, infographics and promotional content.
- Develop content for recruitment campaigns, employee engagement activities, company events, achievements and corporate announcements.
- Coordinate with internal teams to collect relevant information, photographs and updates for content creation.

1. Photography & Videography

- Capture high-quality photographs and videos during company events, employee activities, celebrations, meetings and corporate functions.
- Record employee testimonials, leadership messages, recruitment videos and company-related promotional content.
- Edit photographs and videos to make them suitable for social media publishing.

1. Content Calendar & Campaign Planning

- Prepare and maintain a monthly social media content calendar.
- Plan campaigns for festivals, important days, company milestones, employee engagement and employer branding.
- Ensure timely publishing of approved content.

1. Employer Branding & Recruitment Marketing

- Promote job openings, hiring campaigns, company culture and employee benefits through social media.




- Develop creative recruitment posts to attract suitable candidates across branches and head office.
- Strengthen the company's image as an employer of choice.

1. Social Media Analytics & Reporting

- Monitor followers, reach, impressions, engagement rates, clicks and content performance.
- Prepare monthly performance reports and recommend improvements based on analytics.
- Identify high-performing content and implement strategies to increase audience engagement.

1. Community Management

- Respond to comments, messages and relevant audience queries professionally.
- Monitor brand mentions and maintain positive online engagement.
- Escalate customer complaints or sensitive queries to the concerned department.

1. Brand Communication & Coordination

- Coordinate with HR, Marketing, Operations and Management teams to collect updates and approvals.
- Ensure all published content follows company branding guidelines and approval processes.
- Maintain confidentiality and ensure accuracy in all corporate communications.

1. Trends & Competitor Analysis

- Stay updated with the latest social media trends, formats, tools and platform algorithms.
- Analyse competitor social media activities and identify opportunities to improve brand visibility.
- Experiment with innovative content formats to improve engagement and reach.

1. Paid Campaign Support

- Assist in planning and executing paid social media campaigns, where required.
- Monitor campaign performance and support lead generation, recruitment marketing and brand awareness initiatives.

Job Type: Full time Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Social Media Expert (Mumbai)
🏢 Ericson Insurance TPA
📍 Mumbai