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- JOB SPECIFICATION Designation: Executive – Social Media Primary Responsibilities: Responsible for managing the Company's social media presence through systematic content planning, publishing, audience engagement and performance monitoring. Ensure consistent brand communication across digital platforms while supporting customer enquiry generation, brand visibility and business growth.

: 1. Manage the Company's social media accounts, including Instagram, Facebook, YouTube, LinkedIn and other approved platforms, ensuring consistent and planned communication.

- Develop and maintain a social media content calendar covering reels, videos, posts, stories, promotional campaigns, product highlights and other relevant content.
- Coordinate with the Video Editor &
- Content Creator to plan content requirements, share briefs, communicate campaign priorities and ensure timely availability of content assets.
- Prepare captions, headlines, descriptions, hashtags and calls to action that align with the Company's brand communication and marketing objectives.
- Schedule and publish approved content across relevant platforms, ensuring appropriate formats, descriptions, tags, links and publishing timelines.
- Monitor comments, direct messages, customer responses and social media enquiries and ensure appropriate responses or timely coordination with the concerned team.
- Coordinate with the Sales Team to route relevant customer enquiries and leads, monitor their status and obtain feedback on enquiry quality and conversion wherever tracking is available.
- Track social media performance, including reach, impressions, views, watch time, engagement, follower growth, shares, saves, profile visits and enquiries.
- Analyze content performance and identify topics, formats, publishing times and communication approaches that generate better audience response.
- Coordinate the execution of approved digital campaigns, promotional activities,



product launches and special-occasion communication.
- Maintain an organized repository of published content, captions, creatives, campaign details and performance reports for reference and future planning.
- Ensure that social media communication follows approved brand guidelines, content approval procedures, copyright requirements and platform policies.
- Stay updated on relevant social media features, audience behaviour, content trends and platform developments and recommend suitable improvements to the Company's social media strategy.
- Prepare periodic social media performance reports highlighting content execution, audience growth, engagement, enquiries, campaign outcomes and recommended actions.

Role Specifications: Reporting to: 1. Manager – Marketing &

- Branding Position reporting into this role: Required Skills: 1.

Social Media Account

Management 2.

Content Calendar

Planning 3.

Social Media

Publishing &

- Scheduling 4.

Caption

Writing &

- Copywriting 5.

Audience

Engagement &

- Community Management 6.

Social Media

Analytics &

- Reporting 7.

Digital Campaign

Coordination 8. Understanding of Instagram, Facebook, YouTube and LinkedIn 9. Lead Coordination &

- Follow-up 10.

Communication

Skills 11.

Interpersonal

Skills 12. MS Excel / Google Sheets 13. Time Management 14.

Organizational Skills Primary Internal Interactions: Primary External Interactions: 1. Manager – Marketing &

- Branding 2.

Video

Editor &

- Content Creator 3.

Sales

Team 4.

Franchise Operations

Team 5. Management 1.

Social Media Platform

Representatives 2.

Digital Marketing

Agencies 3.





Freelance

Designers / Content Partners 4. Influencers and Collaboration Partners Job Specifications: Educational Qualification: 1. Minimum of Bachelor degree holder in Mass Media 2. Qualification or certification in Digital Marketing, Social Media Management, Mass Communication or Marketing preferred.

Work Experience: 1. 1–3 years of relevant experience in social media management, digital marketing or content publishing. Practical knowledge of social media platforms, content scheduling and performance analytics is preferred.

Pay Scale 1. Location 1.

Job Location: Company Office / designated work location.

- Candidate’s Location: Local / willing to relocate.

Key Result

Areas &

- Key Performance Indicator Key Result Areas: 1.

Social Media Content

Planning &

- Execution 2.

Content Publishing

Discipline 3.

Audience

Engagement 4.

Audience

Growth 5.

Customer Enquiry

Coordination 6.

Digital Campaign

Execution 7.

Social Media Performance

Reporting 8. Brand &

- Platform Compliance Key Performance Indicator: 1. Minimum 95% of approved content calendar activities are completed within the planned timeline. 2. 100% of approved posts and content are published as per the agreed schedule.
- Achieve the approved engagement-rate target for assigned platforms against the established baseline.
- Achieve the approved monthly follower-growth target for each assigned platform. 5. 100% of relevant customer enquiries received through assigned social media channels are recorded or routed to the concerned team within the defined timeline.
- Minimum 95% of assigned digital campaign activities are executed within the approved timeline. 7. 100% of scheduled social media performance reports are submitted within the defined timeline. 8. 100% of published content complies with approved brand guidelines, content approvals and applicable copyright requirements.

📌 Social Media Executive (Rajkot)
🏢 Latech Communication
📍 Rajkot