Social Media Executive | Content Strategy & Growth

Company: Planning Labs

Location: Kurla, Mumbai

Job Type: Full-Time, Work from Office

Experience: 1-3 Years Preferred

About Planning Labs

Planning Labs is a brand-building agency operating across two major verticals: Digital Marketing and Experiential Marketing. We work on social media campaigns, digital advertising, events, exhibitions, brand activations, and creative brand experiences.

We are looking for a result-oriented Social Media Executive who understands that social media growth is not just about creating and posting content. It's about having the right strategy, understanding the audience, identifying opportunities, and publishing the right content at the right time.

We need someone who can think like a strategist, understand what makes content engaging and shareable, identify viral opportunities, and turn creative ideas into measurable results.

Key Responsibilities

1. Social Media Strategy & Planning

- Develop and execute social media strategies for Planning Labs and its clients.
- Understand each brand's target audience, objectives, tone of voice, and positioning.
- Plan what to post, when to post, where to post, and why a particular piece of content should work.
- Build monthly content calendars aligned with brand goals, trends, campaigns, and audience interests.
- Identify the right content formats, posting frequency, and platform-specific strategies.

2. Viral Content Strategy & Trend Research

- Identify trending topics, viral Reels, audio, formats, memes, and emerging content opportunities.
- Understand why certain videos perform well and how their hooks, storytelling, editing, captions, and timing contribute to engagement.
- Develop creative concepts and content ideas with strong potential for reach, shares, saves, comments, and audience retention.
- Adapt relevant trends to fit the brand instead of blindly copying viral content.
- Work closely with content creators, designers, and video editors to execute ideas.
- Continuously experiment with new formats, hooks, storytelling styles, and content approaches.

3. Content Publishing & Optimisation

- Manage end-to-end social media publishing across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Write engaging captions, strong opening hooks, relevant calls to action, and platform-appropriate copy.
- Use platform insights and audience activity to make informed decisions about posting schedules.
- Optimise content using relevant keywords, hashtags, titles, descriptions, covers, and other platform-specific features.
- Ensure every post has a clear purpose, whether it is to increase reach, engagement, brand awareness, community growth, or enquiries.

4.



Performance Analysis & Growth

- Track and analyse content performance using platform analytics and insights.
- Monitor reach, watch time, audience retention, shares, saves, engagement, profile visits, follower growth, and enquiries.
- Identify which content formats, topics, hooks, and posting approaches perform best.
- Prepare weekly and monthly performance reports with actionable insights.
- Use results to improve upcoming content strategies rather than repeating what isn't working.
- Set measurable content goals and work towards improving performance consistently.

5. Overall Social Media Management

- Manage social media accounts and maintain consistent brand communication.
- Coordinate with designers, video editors, content creators, and digital marketing team members.
- Ensure content is published according to the approved calendar and brand guidelines.
- Monitor comments, messages, and audience interactions, and support community engagement.
- Ensure content is accurate, timely, relevant, and aligned with each brand's objectives.
- Manage multiple client accounts while maintaining quality and meeting deadlines.

6. Content Ideation & Execution

- Bring fresh ideas to the table instead of waiting for instructions.
- Develop content concepts, references, scripts, and creative briefs.
- Collaborate during shoots and help creators understand the objective of each video.
- Participate in content shoots and coordinate with the team to ensure the final output matches the strategy.
- Take ownership of the complete process, from idea generation and planning to publishing and performance review.

What We're Looking For
- Someone who understands why content works, not just how to post it.
- A strong understanding of Instagram Reels, YouTube Shorts, LinkedIn content, and other relevant social media formats.
- Knowledge of content strategy, social media algorithms, audience behaviour, and engagement techniques.
- Ability to identify trends early and convert them into relevant brand content.
- Strong creative thinking, storytelling, and content planning skills.
- Familiarity with social media analytics and performance reporting.
- Valuable copywriting skills for captions, hooks, headlines, and calls to action.
- Ability to manage multiple social media accounts and priorities.
- Proactive attitude,



accountability, and a results-driven mindset.
- Ability to work collaboratively with designers, editors, and content creators.

Preferred: Candidates who have managed social media accounts, grown pages organically, improved content performance, or can demonstrate successful campaigns and high-performing Reels.

How We Measure Success

We believe social media performance should be measured by results, not just the number of posts published.

Your performance will be evaluated on:

- Content Reach: Improving organic reach and reaching relevant current audiences.
- Content Engagement: Increasing meaningful shares, saves, comments, and interactions.
- Video Performance: Improving watch time, audience retention, and completion rates.
- Audience Growth: Contributing to relevant and sustainable follower growth.
- Content Strategy: Consistently identifying opportunities and executing well-planned content ideas.
- Lead Generation: Supporting enquiries, website visits, and business objectives where relevant.
- Consistency & Execution: Maintaining content quality, meeting deadlines, and following the strategy.
- Learning & Improvement: Using analytics to understand what works and continuously improve results.

Important: We understand that not every post will go viral. We expect you to develop a repeatable strategy for improving the probability of success, learn from performance data, and consistently work towards better results. What You'll Get at Planning Labs

- The opportunity to work on Planning Labs' social media presence and real client accounts.
- Exposure to both Digital Marketing and Experiential Marketing.
- Opportunities to work on diverse industries, campaigns, events, exhibitions, and brand activations.
- Collaboration with content creators, graphic designers, and video editors.
- The opportunity to test ideas, experiment with content formats, and develop data-backed strategies.

- Practical experience in managing social media from planning and execution to analysis and optimisation.

Who Should Apply? If you can look at a Reel and explain why it worked, who it attracted, what made people watch it, and how we can apply those learnings to another brand, we want to hear from you.

If you understand that successful social media requires the right content, the right audience, the right timing, and continuous optimisation, this role could be for you.

How to Apply: Share your updated resume along with links to social media accounts you have managed, examples of high-performing content, and any growth or performance results you can demonstrate.

Pay: ₹10,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Social Media Executive | Content Strategy & Growth (Mumbai)
🏢 Planning Labs
📍 Mumbai