: SOCIAL MEDIA EXECUTIVE

Organisation: Abadha Foundation

Job Title: Social Media Executive

Work Mode: Hybrid- Work From Office

1. About the Role

Abadha Foundation is seeking a creative, strategic, and results-driven Social Media Manager to lead its digital presence, strengthen online visibility, increase audience engagement, and build a strong digital community around the Foundation's initiatives and social causes. The ideal candidate should have a strong understanding of social media platforms, content strategy, digital storytelling, audience engagement, and performance analytics. The candidate will be responsible for planning, creating, managing, and analysing social media content to enhance the Foundation's outreach and impact.
1. Key Responsibilities

- Develop and implement social media strategies to increase brand awareness, audience engagement, and organic growth.
- Plan, create, and publish engaging Reels, posts, stories, short videos, awareness campaigns, and other digital content.
- Develop content around the Foundation's activities, social initiatives, community development, and social causes.
- Manage social media platforms, including Instagram, Facebook, YouTube & LinkedIn.
- Research emerging social media trends, content formats, hashtags, captions, hooks, and calls to action (CTAs).
- Develop and manage a social media content calendar to ensure consistent and timely content publication.
- Build and engage an online community of supporters, volunteers, and followers.
- Coordinate content creation, video editing, graphic design, and campaign execution.
- Monitor social media analytics, including reach, impressions, views, engagement, watch time, shares, saves, and follower growth.




- Analyze campaign and content performance and implement strategies to improve results.
- Prepare monthly social media performance reports with insights, observations, and recommendations.
- Maintain social media trackers, content records, campaign documentation, and performance reports using MS Excel or Google Sheets.
- Identify opportunities for collaborations, digital campaigns, and community outreach.
- Ensure that all published content aligns with the Foundation's objectives, communication standards, and brand guidelines.
- Coordinate with the internal team to collect updates, photographs, videos, and information required for content development.

1. Required Skills and Qualifications

- Proven experience in social media management, digital marketing, content creation, or a related field.
- Strong understanding of Instagram, Facebook, YouTube, and other relevant social media platforms.
- Excellent content planning, storytelling, copywriting, and communication skills.
- Knowledge of social media algorithms, audience behaviour, engagement strategies, and organic growth techniques.
- Ability to develop creative and impactful content for social causes and community-focused initiatives.
- Understanding of social media analytics, performance tracking, and campaign optimisation.
- Working knowledge of Canva and video-editing tools.




- Good knowledge of MS Excel or Google Sheets for maintaining content calendars, trackers, and reports.
- Strong organisational, coordination, and time-management skills.
- Ability to work independently, manage multiple priorities, and meet deadlines.
- A proactive approach to problem-solving, creativity, and continuous improvement.

1. Key Performance Indicators (KPIs)

Performance will be evaluated based on the following parameters:
- Content Planning and Execution: Consistency, quality, creativity, and timely publication of content.
- Audience Reach: Growth in organic reach, impressions, and content visibility.
- Engagement: Improvement in likes, comments, shares, saves, and meaningful audience interactions.
- Video Performance: Views, watch time, audience retention, and overall video engagement.
- Community Growth: Growth in followers, supporters, and audience participation.
- Campaign Effectiveness: Successful planning and execution of social media campaigns.
- Analytics and Reporting: Accuracy and timeliness of performance reports and actionable recommendations.
- Content Calendar Management: Proper planning, tracking, and execution of scheduled content.
- Brand Consistency: Adherence to the Foundation's communication standards and brand guidelines.
- Continuous Improvement: Implementation of current ideas and strategies to improve digital outreach and engagement.

1. Candidates will be evaluated on their creativity, strategic thinking, content creation skills, social media knowledge, communication abilities, analytical skills, spreadsheet management, and understanding of digital content management.

📌 Social Media Executive (Pune)
🏢 Abadha Foundation
📍 Pune