Salary: Maximum ₹60,000 per month (fixed, in-hand). This is the absolute upper ceiling and may be lower depending on experience, communication skills, interview performance, and overall fitment.

Company: Vani Kabir Multiverse Pvt. Ltd.

Location: Gurugram, Haryana (Work from Office)

Employment Type: Full-time

Experience: Minimum 3 years of relevant experience

About the Role

We are hiring an experienced Social Media & Brand Manager to independently manage and strengthen the organic social media presence, brand positioning, content strategy, and digital storytelling of our premium D2C luxury and lifestyle brand.

We are looking for a creative, articulate, and strategically driven professional with exceptional written and verbal English communication skills, strong brand sensibility, and proven hands-on experience in organic social media management.

Important: This is NOT a performance marketing, paid advertising, PPC, SEO, or general digital marketing position.

Key Responsibilities

- Develop and execute organic social media strategies across Instagram and other relevant platforms.
- Lead content ideation, creative storytelling, and brand communication initiatives.
- Plan and execute engaging reels, posts, stories, and organic content campaigns.
- Develop and maintain a distinctive, consistent, and premium brand identity.
- Drive organic follower growth, audience engagement, brand awareness, and community development.
- Independently manage content calendars, campaign planning, and publishing schedules.
- Write compelling captions, content briefs, scripts, and brand communication.
- Identify relevant trends and translate them into original, brand-specific content.
- Coordinate with designers, video editors, creators, and internal teams.




- Monitor organic social media performance and improve content effectiveness.
- Present strategic ideas and actionable recommendations to management.
- Take ownership of brand communication and social media initiatives from conceptualisation through execution.

Mandatory Requirements
- Minimum 3 years of relevant experience in organic social media management, brand management, or content strategy.
- Exceptional written and spoken English communication skills.
- Proven experience independently managing social media accounts for established brands.
- Strong expertise in Instagram, organic audience growth, reels, content planning, and community engagement.
- Excellent copywriting, storytelling, content ideation, and creative conceptualisation abilities.
- Strong understanding of brand positioning, audience behaviour, and premium brand communication.
- Ability to develop original content strategies rather than simply replicate existing trends.
- Excellent presentation skills, professional communication, and attention to detail.
- Experience managing creative workflows and coordinating with content production teams.
- Demonstrable portfolio showcasing previous campaigns, content quality, and measurable organic results.
- Strong ownership, accountability, and independent decision-making capabilities.
- Comfortable working full-time from our Gurugram office.

Preferred Experience
- Experience with premium, luxury, lifestyle, wellness, fashion, or D2C consumer brands.




- Experience independently developing brand identities and organic content strategies.
- Proven success in building engaged social media communities.
- Experience leading content teams and coordinating creative campaigns.

Significant Application Guidelines
- This is a mid-to-senior-level position and is not suitable for freshers.
- Candidates must possess substantial hands-on experience in organic social media and brand content strategy.
- Applicants whose experience is limited to performance marketing, Meta Ads, Google Ads, PPC, SEO, or paid advertising will not meet the requirements of this position.
- Exceptional English communication skills are mandatory and will be evaluated during screening.
- Applicants must be prepared to showcase their portfolio, previous campaigns, individual contributions, and measurable results.
- The maximum fixed monthly in-hand salary is ₹60,000. Candidates should apply only if their compensation expectations align with this budget.
- Shortlisting will be based on relevant expertise, communication skills, creativity, strategic thinking, and overall suitability.

Ideal Candidate We are looking for a professional who combines creativity with strategic thinking, communicates exceptionally well, understands premium brand positioning, and can independently take ownership of organic social media and brand-building initiatives.

The ideal candidate should be capable of contributing original ideas, executing compelling content campaigns, and meaningfully strengthening our brand's digital presence.

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits

- Cell phone reimbursement
- Leave encashment
- Paid sick time
- Paid time off

Work Location: In person

📌 Social Media & Brand Manager (Gurugram)
🏢 Vani Kabir Multiverse
📍 Gurugram