ROLE EXPECTATIONS & WORKING STANDARDS

1. Goal-Oriented Execution

Understand the objective behind each task and how it supports leads, rankings, organic traffic, or the client’s wider goals.Prioritise work based on likely impact, available evidence, and agreed timelines.Track outcomes, identify what is working, and proactively recommend practical next steps.

2. Data, Reporting & Analysis

Use Google Search Console, Google Analytics 4 (GA4), Microsoft Clarity, Ubersuggest, and other approved tools to investigate performance.Base recommendations on relevant data rather than assumptions; explain key findings and their business implications.Monitor trends, investigate unexpected changes, and communicate material issues promptly.

3. On-Page SEO

Review and optimize page titles, meta descriptions, headings, image alt text, internal links, and relevant page elements.Assess content structure, search intent, and the user journey to improve relevance and usability. Identify and help resolve keyword cannibalisation and overlapping content.

4. Technical SEO

Audit issues such as duplicate URLs, redirects, broken links, indexing and crawlability, page speed, and mobile usability.Identify appropriate schema markup opportunities and document recommendations clearly. Prepare actionable developer briefs, clarify requirements, and follow up to verify implementation.

5. Keyword Research & Content

Research keywords by audience, search intent, location, and business context, including B2B and local search where relevant.Create clear content briefs and review copy for search intent, accuracy, structure, and usefulness. Use answer-first content and relevant FAQs where appropriate for AI-assisted search experiences, including ChatGPT, Gemini, and Perplexity.

6. Local SEO





Maintain and improve Google Business Profiles where included in the client scope.Check consistency of business details across relevant directories and citations.Support a consistent, policy-compliant process for requesting and managing customer reviews.

7. Off-Page SEO & Outreach

Identify relevant link-building, digital PR, partnership, and brand-mention opportunities. Research suitable contacts and support targeted, professional outreach.Track outreach activity, acquired links, and relevant mentions; report progress accurately.

8. Planning & Task Management

Create realistic plans based on data, client priorities, available resources, and agreed deadlines. Record tasks, owners, due dates, dependencies, and progress in ClickUp or the designated project-management system.Log significant SEO changes and implementation details so that results can be reviewed later.

9. Team & Client Collaboration

Coordinate with strategists, developers, designers, and other relevant team members to move work forward. Raise blockers and ask clarifying questions early; maintain an organised list of client queries and required inputs. Explain SEO findings and recommendations in explicit, practical language appropriate to the audience.

10. Quality, Accuracy & Responsible AI Use

Review work before submission, verify key details, and ensure recommendations are clear and implementable. Use AI tools as support, not as a substitute for human judgement, fact-checking, or subject-matter review. Protect client information and follow company procedures when using tools or sharing data.

11. Continuous Learning: AI Search & AEO

Keep up with relevant changes in search engines, AI-powered search, and Answer Engine Optimisation (AEO). Evaluate new approaches thoughtfully and recommend changes when supported by evidence and client needs.

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person

📌 SEO Executive (Chengannur)
🏢 VICORPORATE PRIVATE
📍 Chengannur