Designation: Senior Sales Officer

Function: Sales

Work Exp: 2-10 yrs experience in Field Sales – Channel sales within FMCG/FMCD/Telecom

Qualification: Any Graduate

Reports to: Area Sales Manager

Custodian of Nestle business in the assigned territory

- Ensure product availability at all relevant channels

- Solely responsible for planning & achieving monthly/ yearly target

- Maintain and enhance trade relations

- In charge of distribution set up and secondary sales force set up

- Network with other functions for achieving overall sales objective and extends support through secondary sales set up for implementation of all activities.

- Implement all activations (Trade / Consumer) & merchandising (Visibility) programs.

- Facilitate timely and quality feedback for all activities as per guidelines

- Overall accountable for all operational programs in the assigned area.

Market Working

- Set monthly, quarterly and yearly target for each Distributor for your region

- Achievement & monitor progress of Redistribution value and volume targets

- Ensure product availability at all relevant channels through the distributor’s sales force

per Company guideline

- Ensure continuous development of the assigned area and addition of new outlets.

Distributor Handling





- Ensure compliance of Distributors with their respective roles & responsibilities

- Manage and develop individual distributor in an active and profitable manner

- Ensure the proper and correct execution of sales, discount and trading terms

determined by the company

- Monitor and minimize the level of Bad goods returns

- Ensure distributor’s efficient and effective support for the market coverage

- Monitor Distributor’s overhead expenses & profitability (ROI)

- Track on delivery from Distributor to consumers.

- Develop strong business relationship with distributors, trade and key account in their

territories

Control, Training and Communication

- Conduct performance evaluation of Secondary Sales Force.

- Accurate and timely reports on Market intelligence: competitor’s activity, price changes

and promotional support.

- Ensure Secondary Sales Force is properly trained.

- Coordinate correspondence and communication between the team and Distributor

management.

- Comply with all company policy, instruction and directives.

- Optimize expenditure of secondary sales force.

Key Skills

Communication Skills

Analytical Approach

Versatile and Resourceful

Innovativeness

Poise & Confidence

📌 Senior Sales Officer - Bihar (Kolkata)
🏢 Nestlé
📍 Kolkata