-Senior Marketing & Brand Leader

Experience: 10+ Years

Location: Vile Parle East, Mumbai, Maharashtra

Employment Type: Full-Time

Department: Marketing & Brand

Reports To: Senior Management / Leadership Team

ABOUT THE ROLE

We are looking for an accomplished and results-driven Senior Marketing & Brand Leader to lead our brand strategy and drive integrated marketing initiatives across multiple channels. The ideal candidate will bring strong strategic thinking, creative leadership, commercial understanding, and hands-on execution capabilities.

This role will be responsible for strengthening brand equity, driving customer engagement, building impactful campaigns, and ensuring a consistent and distinctive brand presence across all consumer touchpoints. The candidate should have a proven track record of building, scaling, or strengthening brands and be comfortable working closely with senior leadership, internal teams, agencies, and external partners.

KEY RESPONSIBILITIES1. Brand Strategy & Management

- Develop and implement comprehensive brand and marketing strategies aligned with overall business objectives.
- Own and strengthen the brand's positioning, identity, tone of voice, and communication strategy.
- Ensure consistency of brand messaging and visual identity across all touchpoints.
- Identify opportunities to enhance brand awareness, consideration, customer loyalty, and market presence.
- Drive initiatives that strengthen the brand's differentiation and competitive positioning.

2. Integrated Marketing & Campaigns

- Plan, execute, and evaluate integrated marketing campaigns across digital, social media, retail, offline, PR, influencer, events, and other relevant channels.
- Develop impactful campaigns that drive brand visibility, customer engagement, footfall, and business growth.
- Work closely with creative teams to develop compelling communication and campaign assets.
- Ensure campaigns are executed within agreed timelines, budgets, and quality standards.

3. Digital & Performance Marketing

- Oversee digital marketing, social media, content, performance marketing, and customer acquisition initiatives.
- Work with internal teams and external agencies to improve campaign performance and ROI.
- Monitor digital trends, consumer behaviour,



and emerging platforms to identify new growth opportunities.
- Use data and analytics to optimise marketing strategies and campaigns.

4. Marketing Operations & Partnerships

- Manage marketing budgets and ensure effective allocation of resources.
- Lead and manage external agencies, vendors, media partners, influencers, and other marketing partners.
- Evaluate agency and vendor performance and ensure timely delivery of agreed objectives.
- Negotiate with external partners where required to maximise value and efficiency.

5. Market & Consumer Insights

- Conduct regular market, competitor, category, and consumer analysis.
- Identify emerging trends, customer preferences, and new market opportunities.
- Translate insights into actionable marketing and brand strategies.
- Track competitor activity and recommend initiatives to strengthen market positioning.

6. Team Leadership

- Lead, mentor, and develop the marketing team.
- Set clear objectives, responsibilities, and performance expectations.
- Build a collaborative, accountable, and performance-oriented marketing culture.
- Identify capability gaps and support continuous learning and development.

7. Cross-Functional Collaboration

- Work closely with Sales, Retail, Product, Operations, Finance, HR, and Senior Management to ensure marketing initiatives support business priorities.
- Collaborate with leadership to translate business objectives into effective marketing strategies.
- Ensure strong alignment between brand communication and customer experience.

8. Performance & Reporting

- Establish and monitor key marketing and brand performance indicators.
- Analyse campaign performance, customer engagement, acquisition metrics, ROI, and brand health.
- Present regular marketing performance reports and strategic recommendations to senior management.
- Use data-driven insights to continuously improve marketing effectiveness.

REQUIRED QUALIFICATIONS & EXPERIENCE





- 10+ years of progressive experience in Marketing, Brand Management, or related roles.
- Proven experience in building, scaling, repositioning, or strengthening a brand.
- Strong understanding of brand strategy, integrated marketing, digital marketing, content, and performance marketing.
- Experience managing marketing teams, agencies, vendors, and external partners.
- Demonstrated ability to plan and execute large-scale campaigns across multiple channels.
- Strong commercial and business understanding with the ability to connect marketing initiatives to business outcomes.
- Excellent communication, presentation, analytical, and leadership skills.
- Strong understanding of consumer behaviour, market trends, and competitive landscapes.
- Ability to manage multiple priorities in a fast-paced and growth-oriented environment.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- MBA in Marketing or a related discipline is preferred.

IDEAL CANDIDATE The ideal candidate is a strategic yet hands-on marketing leader who can move seamlessly between long-term brand building and day-to-day execution. You should be someone who:

- Thinks strategically but is equally comfortable executing on the ground.
- Has a strong understanding of consumer behaviour and brand building.
- Brings creativity backed by commercial and analytical thinking.
- Can build and lead high-performing teams.
- Is confident working with senior leadership and external partners.
- Takes ownership and is highly accountable for outcomes.
- Has a strong understanding of modern marketing, digital platforms, and evolving consumer trends.
- Can build a premium, differentiated, and memorable brand experience.

WHAT SUCCESS LOOKS LIKE

- Strengthen overall brand positioning and visibility.
- Drive meaningful customer engagement and brand preference.
- Deliver high-impact, integrated marketing campaigns.
- Improve marketing efficiency and return on investment.
- Build a strong and capable marketing team.
- Identify and capitalise on new growth opportunities.
- Establish a consistent and differentiated brand presence across all consumer touchpoints.

Pay: From ₹50,000.00 per month

Advantages

- Leave encashment

Work Location: In person

📌 Senior Marketing Manager (Vile Parle)
🏢 Diagliter
📍 Vile Parle