Company Description upGrad, founded in 2015, is a global EdTech leader focused on driving career success for a workforce of over 1.3 billion people. As an integrated lifelong learning technology company, upGrad serves learners from college through mid-career and senior professionals, offering programs that range from undergraduate degrees to executive education and doctoral studies.

With a learner base of over 3 million across 100+ countries, upGrad partners with more than 300 universities and supports a strong enterprise business serving 1,000 corporate clients worldwide.

Its Global Learning

Engine is built on proprietary content and IP, a best-in-class tech platform, human-led coaching and mentoring, and strong completion and career outcome metrics. Headquartered in Asia with offices in the UK, U.S., Middle East, India, Singapore, and Vietnam, upGrad provides a dynamic, international environment for team members.

Role Description The Senior Manager / Associate Director – Programs and Go-To-Market will lead program strategy, design, and commercialization for upGrad’s portfolio, ensuring alignment with learner needs, market trends, and business goals. This full-time, on-site role based in Mumbai involves owning the end-to-end lifecycle of assigned programs, including market assessment, value proposition development, pricing, positioning, and launch planning.

The role includes close collaboration with product, marketing, sales, academic partners, and operations teams to define go-to-market plans,



craft compelling messaging, and drive enrollment and revenue targets. Day-to-day responsibilities include performance tracking and optimization of existing programs, managing cross-functional projects, and using data and insights to refine offerings and campaign strategies. The professional in this role will also be expected to mentor team members, contribute to long-term portfolio roadmaps, and support global coordination where relevant.

Qualifications

- Strong go-to-market, product, or program management skills, including experience in strategy, positioning, pricing, and launch execution.
- Demonstrated ability to use data and market research to make decisions, analyze performance, and refine programs or campaigns.
- Excellent stakeholder management and cross-functional collaboration skills, with the ability to work effectively with product, marketing, sales, and academic teams.
- Advanced communication and presentation skills, including the ability to craft transparent narratives, value propositions, and program messaging.
- Experience in education, EdTech, consulting, or a related industry, with familiarity in building or scaling customer-focused offerings.
- Proven project management capabilities, including planning, prioritization, and delivery in fast-paced, high-growth environments.
- Bachelor’s degree in business, management, marketing, or a related field; a postgraduate degree (MBA or equivalent) is preferred.
- Comfort with

📌 Senior Manager / Associate Director – Programs And Go-To-Market (Mumbai)
🏢 upGrad
📍 Mumbai