Role & responsibilities

- Coordinate with the Regional Marketing Manager to develop and execute promotional and marketing plans for the region.
- Manage and oversee all BTL (Below-the-Line) marketing activities across the assigned region, operating from the Circle Office.
- Drive regional market communication and promotional initiatives in alignment with business objectives.
- Plan, prioritize, and ensure timely execution of activities as per the regional marketing calendar.
- Monitor the execution and placement of NLB, GSB, In-Shop branding, POSM, and other promotional materials across the region.
- Ensure proper utilization and maintain utilization reports and trackers for all POSM and branding materials.
- Plan and coordinate Carpenter Meets, Dealer Meets, Architect Meets, Contractor Meets, and other market activation activities.




- Coordinate with the Branch Sales Team to ensure effective execution of regional promotional programs and marketing initiatives.
- Conduct approximately 15 days of market visits every month across Tamil Nadu and Kerala to monitor market activities, branding, execution, and gather market insights.
- Prepare and maintain monthly reports and trackers, including:

- Market Visit Reports

- BTL Activity Reports

- Branding Tracker

- Influencer Activity Tracker

- POSM Utilization Reports

Preferred candidate profile

- Strong coordination and stakeholder management skills.
- Valuable understanding of BTL marketing, market activation, and branding activities.
- Ability to work closely with Sales and Marketing teams.
- Strong execution, follow-up, and reporting skills.

📌 Senior Executive/Assistant Manager-BTL (Chennai)
🏢 Greenpanel Industries
📍 Chennai