About Creston & Co.

Creston & Co. helps businesses automate their operations with AI. We build and deploy AI-powered CRM systems, chatbots, and marketing automation that help companies capture more leads, respond faster, and scale without adding manual work.

We work with growing businesses across India and international markets, combining automation, smart workflows, and data-driven marketing to deliver measurable business outcomes.

Website: www.creston.io

About the Role

We’re looking for a results-driven Senior Digital Marketing & Sales Executive with 3–4 years of hands-on experience in SEO, Google Ads, social media, content marketing, lead generation, and B2B sales.

You’ll own Creston & Co.’s growth from first click to closed deal: planning and running campaigns that bring in qualified leads, then following up, running discovery calls and demos, and helping convert prospects into paying clients.

You’ll also work hands-on with emerging areas like AI search optimisation (GEO) and AI-powered marketing automation, using the same tools we build for our clients.

Key Responsibilities

1. Search Engine Optimisation (SEO)

- Execute on-page, off-page, and technical SEO strategies.
- Conduct keyword research, competitor analysis, and content gap analysis.
- Optimise website pages, landing pages, blogs, and metadata.
- Monitor keyword rankings, organic traffic, indexing, and site performance.
- Work with Google Search Console, GA4, Ahrefs, SEMrush, or similar tools.
- Coordinate with content and development teams to implement SEO improvements.

2. Generative Engine Optimisation (GEO) & AI Search

- Implement optimisation strategies for AI-powered search platforms such as ChatGPT, Gemini, and Perplexity.
- Track Creston & Co.’s AI search visibility, brand mentions, and competitor presence.
- Support AI-friendly content, structured data, and entity-based SEO.

3. Paid Advertising & Performance Marketing

- Plan, execute, and optimise Google Ads campaigns (Search, Display, and remarketing).
- Handle keyword research, audience targeting, and conversion tracking.
- Monitor CPC, CTR, CPL, conversion rates, and campaign ROI.
- Optimise ad budgets and landing-page performance.

4. Social Media Marketing

- Manage B2B social media, primarily LinkedIn, along with other relevant platforms.
- Create monthly content calendars and coordinate posts, creatives, and campaigns.
- Grow brand awareness, engagement,



and website traffic.
- Track performance and recommend improvements.

5. Content Marketing

- Develop SEO-focused content briefs and blog strategies.
- Create content that explains AI automation, CRM, and chatbot use cases to business owners.
- Optimise existing website content for search intent and conversions.
- Collaborate with writers and designers on case studies, product pages, and campaigns.

6. Lead Generation & Marketing Automation

- Drive qualified B2B leads through digital campaigns.
- Build and optimise landing pages and conversion funnels.
- Run email marketing and LinkedIn outreach campaigns.
- Work with CRM and automation platforms such as GoHighLevel, HubSpot, Apollo.io, or similar.
- Track lead quality, campaign performance, and conversion opportunities.

7. Sales & Business Development

- Follow up on inbound leads from campaigns, website, and LinkedIn quickly and consistently.
- Qualify leads by understanding each prospect’s business, current processes, and automation needs.
- Conduct discovery calls and product demos of our AI CRM, chatbot, and automation solutions.
- Prepare proposals and quotations, coordinating pricing with the founder.
- Handle objections and follow up through to closing.
- Run outbound prospecting through LinkedIn, email, and cold outreach to target industries.
- Maintain an accurate sales pipeline in the CRM, with clear deal stages and next steps.
- Share client feedback with the team to improve messaging, offers, and the product.

8. Analytics & Reporting

- Monitor performance across GA4, Google Search Console, Google Ads, and the CRM.
- Prepare weekly and monthly marketing and sales reports.
- Analyse traffic, leads, conversions, pipeline, and campaign effectiveness.
- Recommend actionable improvements based on data.

Required Skills & Qualifications

- 3–4 years of practical experience in digital marketing, with exposure to B2B sales.
- Robust working knowledge of SEO, Google Ads, and social media marketing.




- Experience with Google Analytics 4 and Google Search Console.
- Good understanding of B2B lead generation and the sales funnel.
- Experience qualifying leads and running sales calls or demos with business owners.
- Strong negotiation, follow-up, and presentation skills.
- Ability to independently manage multiple marketing and sales activities.
- Robust analytical, communication, and reporting skills.
- Comfortable using AI tools such as ChatGPT and Gemini for productivity.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.

Preferred Skills

- Experience marketing or selling B2B SaaS, CRM, AI, or technology services.
- Familiarity with consultative or solution-based selling.
- Understanding of GEO, AEO, and AI-powered search.
- Experience with GoHighLevel or similar CRM and automation platforms.
- Experience with SEMrush, Ahrefs, Screaming Frog, or similar SEO tools.
- Familiarity with LinkedIn Campaign Manager and Meta Ads.
- Basic understanding of WordPress, HTML, and landing-page optimisation.

Key Performance Indicators (KPIs)

Marketing

- Growth in qualified organic website traffic.
- Improvement in search rankings and AI search visibility.
- Paid campaign performance and cost-per-lead efficiency.
- Qualified leads generated through digital campaigns.
- Social media engagement and relevant audience growth.
- Website conversion-rate improvements.

Sales

- Lead-to-meeting and meeting-to-close conversion rates.
- Number of discovery calls and demos conducted.
- New clients and revenue closed.
- Pipeline value and accuracy of CRM records.
- Timely execution and accurate reporting.

Why Join Creston & Co.?

- Work at the front of AI automation, where businesses are changing how they operate.
- Own marketing and sales end to end, with direct access to the founder.
- Get hands-on with SEO, GEO, AI search, CRM, and modern automation tools.
- Work with clients across India and international markets.
- See the direct business impact of your work on revenue.

How to Apply Send your resume, along with 2–3 examples of campaigns you’ve run or deals you’ve closed (and the results), to [email protected] with the subject line “Application – Senior Digital Marketing & Sales Executive” .

For questions, contact:

Akshay Vayak , Founder, Creston & Co.

+91 78029 27428 | [email protected] | www.creston.io

📌 Senior Digital Marketing & Sales Executive (Ahmedabad)
🏢 Creston u0026
📍 Ahmedabad