About Us

At Catalys, we are a performance marketing company helping e-commerce and D2C businesses grow through creative strategies and data-driven marketing. Our remote-first culture encourages innovation, collaboration, and impactful work.

Position Summary

We are looking for a Senior Copywriter with 4+ years of experience who can develop compelling brand messaging and conversion-focused content across ads, landing pages, emails, and video scripts. The ideal candidate should have a strong command of language, creative thinking, and advanced proficiency in AI tools.

Key Responsibilities

- Develop and maintain brand tonality, voice and messaging guidelines, including brand dos and don’ts
- Write ad copy, headlines, hooks and CTAs for performance marketing campaigns
- Create conversion-focused landing pages and engaging email campaigns
- Write scripts for UGC, spokesperson and direct-response video ads
- Ensure all content is grammatically accurate, error-free and on brand
- Take ownership of copy quality, proofreading and quick correction of errors
- Use AI tools such as Claude and ChatGPT as an extension of your own thinking and a second brain for research, ideation, drafting and optimization, without relying only on ChatGPT, Claude or any other AI tool for the thinking or the writing
- Collaborate with designers, media buyers and strategists to shape and improve creative concepts
- Refine copy using customer insights, campaign performance data and creative testing

Who You Are

- 4+ years of copywriting experience, preferably from an agency setup, with D2C brands or performance marketing
- Excellent English writing, grammar,



editing and proofreading skills
- Experience across ad copy, landing pages, emails and video scripts
- Strong grasp of brand positioning, consumer psychology and conversion-focused messaging
- Skilled at writing hooks and persuasive storytelling
- A portfolio that shows range across different brands and tones, not one repeated voice
- Advanced AI tool proficiency: you use AI as a second brain to sharpen your ideas, and your own judgment and originality always lead
- Attention to detail, accountability and genuine openness to feedback

What We Value Most

- Taste: A sharp eye for what is good copy and what is generic. Can explain why a line works.
- Brand understanding: Absorbs a brand’s audience, positioning and personality before writing. Copy for a skincare brand should never sound like copy for a streetwear brand.
- Open, flexible mindset: Does not rely on templates or one fixed style. Takes feedback well, tries new angles, and is comfortable throwing out their own first draft.
- Creative thinking: Brings fresh angles, unexpected hooks and original ideas, not just safe rewrites of what already exists.
- AI as a second brain, not the only brain: Uses AI tools to extend their thinking, but the ideas, taste and final judgment are their own.

What We Offer

- Permanent remote work culture.
- Competitive compensation.
- Learning and skilled growth opportunities.
- Creative ownership and collaboration with a dynamic marketing team.
- The opportunity to make a measurable impact on growing D2C and e-commerce brands.

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: Remote

📌 Senior Copywriter (India)
🏢 Catalys
📍 India