: Senior Brand Manager

Company: Osumare Marketing Solutions Pvt. Ltd.

Job Title: Senior Brand Manager

Department: Branding & Marketing Strategy

Location: Kharadi, Pune – Head Office

Experience Required: Minimum 4+ Years

Salary: ₹30,000 – ₹50,000 per month, depending on skills and experience

Employment Type: Full-Time, Permanent

Work Mode: Work From Office

Working Days: Monday to Saturday

Working Hours: 9:30 AM to 6:30 PM

About Osumare Marketing Solutions

Osumare Marketing Solutions Pvt. Ltd. is a full-service branding and digital marketing agency offering integrated solutions across brand strategy, brand identity, creative communication, website development, performance marketing, social media management, SEO, and digital growth.

We work with brands across multiple industries to build distinctive brand identities, strengthen market positioning, improve customer engagement, and drive business growth through strategic and creative marketing solutions.

Role Overview

We are looking for an experienced, strategic, and creative Senior Brand Manager who can independently handle end-to-end brand strategy, brand positioning, communication planning, campaign conceptualization, and brand development for the agency's clients.

The candidate will be responsible for understanding client businesses, researching target audiences and competitors, developing brand strategies, defining brand communication, and ensuring consistent brand execution across digital and offline touchpoints.

The ideal candidate should combine strategic thinking, creative excellence, strong communication skills, and practical execution capabilities. The candidate must be comfortable coordinating with internal creative, content, social media, web development, and performance marketing teams to translate brand strategies into effective marketing campaigns.

Key Responsibilities1. Brand Strategy & Positioning

- Develop comprehensive brand strategies aligned with client business objectives, target audiences, and market opportunities.
- Define brand positioning, value propositions, brand purpose, brand personality, and key differentiators.
- Conduct brand discovery and audits to understand existing brand perception, strengths, weaknesses, and opportunities.
- Identify target audience segments, customer personas, purchase motivations, and consumer behaviour.
- Develop brand positioning frameworks and strategic recommendations to establish a distinctive market presence.
- Ensure brand strategies are commercially relevant, differentiated, and consistent with long-term business goals.

1. Brand Identity & Development

- Lead the development and refinement of brand identities for new and existing clients.
- Work with creative teams on brand names, logos, colour palettes, typography, visual language, and supporting brand assets.
- Develop brand guidelines, visual identity systems, and brand usage standards.
- Define tone of voice, messaging frameworks, communication styles, and brand personality.
- Ensure consistency across websites, social media, advertising creatives, presentations, brochures, and other marketing materials.
- Review creative deliverables to ensure alignment with approved brand strategy and identity guidelines.

1. Brand Communication & Messaging

- Develop brand messaging frameworks, key communication pillars, taglines, and value propositions.
- Create communication strategies for product launches, service launches, brand campaigns, and market expansion.
- Guide copywriters and creative teams in developing impactful and consistent brand communication.
- Ensure that brand messaging reflects the target audience's needs, business objectives, and competitive positioning.
- Review campaign copy, promotional messaging, website content, and advertising communication for brand consistency.
- Translate complex business offerings into clear, compelling, and differentiated brand narratives.

1. Integrated Marketing Campaigns





- Conceptualize and plan integrated branding campaigns across digital and offline channels.
- Develop campaign briefs, creative directions, communication themes, and execution plans.
- Coordinate with social media, performance marketing, SEO, content, design, and web development teams.
- Ensure campaigns communicate a consistent brand message across all relevant customer touchpoints.
- Support campaign planning for product launches, seasonal promotions, brand awareness, lead generation, and customer engagement.
- Monitor campaign performance with relevant teams and recommend improvements to strengthen brand impact.

1. Market Research & Competitor Analysis

- Conduct industry research, competitor benchmarking, and brand landscape analysis.
- Identify market trends, consumer insights, emerging opportunities, and competitive gaps.
- Evaluate competitor positioning, messaging, visual identity, marketing strategies, and customer communication.
- Use research findings to develop differentiated brand strategies and creative campaign concepts.
- Prepare brand audit reports, competitor analysis documents, and strategic recommendations for clients.

1. Client Management & Strategic Consulting

- Understand client business models, products, services, objectives, and growth challenges.
- Participate in client meetings, discovery sessions, and strategic planning discussions.
- Present brand strategies, campaign concepts, creative directions, and recommendations to clients.
- Translate client requirements into clear briefs for creative and marketing teams.
- Manage client feedback, expectations, approvals, and revisions professionally.
- Proactively identify opportunities to improve client branding and recommend additional strategic initiatives.
- Build strong client relationships through strategic thinking, accountability, and quality delivery.

1. Creative Direction & Quality Control

- Provide strategic creative direction to graphic designers, copywriters, video editors, and other creative professionals.
- Evaluate creative concepts based on brand relevance, originality, clarity, and target audience appeal.
- Ensure all deliverables meet established brand standards and project requirements.
- Review creative outputs before client presentation or final delivery.
- Maintain consistency in brand communication across all campaign assets.
- Encourage creative innovation while ensuring alignment with business objectives and brand guidelines.

1. Project Planning & Execution

- Develop brand project plans, timelines, deliverables, and execution roadmaps.
- Coordinate with cross-functional teams to ensure smooth execution of branding projects.
- Manage multiple client accounts and branding assignments simultaneously.
- Monitor project progress, identify bottlenecks, and ensure timely completion.
- Maintain documentation of brand strategies, approved guidelines, communication frameworks, and client feedback.
- Take end-to-end ownership of assigned projects, from initial research and strategy through execution and final delivery.

1. Brand Performance & Reporting

- Establish appropriate brand KPIs based on campaign objectives and client requirements.
- Collaborate with digital marketing teams to evaluate brand awareness, engagement, audience response, and campaign effectiveness.
- Interpret available campaign data and consumer insights to identify areas for improvement.
- Prepare brand performance summaries, campaign reviews, and strategic recommendations.
- Use insights from campaign performance and market feedback to refine future brand strategies.

Required Skills & Qualifications




- Bachelor's degree in Marketing, Business Administration, Mass Communication, Advertising, Branding, or a related field.
- Minimum 4+ years of relevant experience in brand management, brand strategy, integrated marketing, advertising, or a branding agency.
- Strong understanding of brand positioning, brand identity, brand architecture, brand communication, and marketing strategy.
- Experience in developing brand strategies, communication frameworks, and integrated marketing campaigns.
- Excellent market research, competitor analysis, and consumer insight capabilities.
- Strong written and verbal communication skills.
- Ability to develop creative briefs and provide effective direction to design and content teams.
- Strong presentation, client management, and stakeholder coordination skills.
- Excellent project management, organizational, and problem-solving abilities.
- Ability to manage multiple projects, prioritize tasks, and deliver within deadlines.
- Proficiency in PowerPoint, Google Slides, Excel, Google Sheets, and documentation tools.

Preferred Experience
- Previous experience working in a digital marketing, advertising, creative, or branding agency.
- Experience handling multiple client brands across different industries.
- Experience in brand launches, rebranding, brand identity development, and integrated marketing campaigns.
- Familiarity with digital marketing channels, social media, performance advertising, SEO, and website communication.
- Experience preparing brand strategy presentations, pitch decks, brand guidelines, and campaign proposals.
- A portfolio or case studies demonstrating successful branding projects and strategic contributions.

Key Competencies
- Strategic and analytical thinking
- Strong creative judgment and conceptualization
- Brand storytelling and communication
- Client relationship management
- Cross-functional team coordination
- Attention to detail and quality consciousness
- Decision-making and problem-solving
- Time management and task prioritization
- Accountability and end-to-end ownership

Performance Expectations The Senior Brand Manager will be expected to:
- Independently develop and execute brand strategies based on client business objectives.
- Deliver clear, actionable, and differentiated brand positioning recommendations.
- Maintain high standards of brand consistency across all client deliverables.
- Ensure timely execution of assigned branding projects.
- Provide clear strategic briefs and constructive creative direction to internal teams.
- Manage client communication and approvals efficiently.
- Identify opportunities for brand growth, differentiation, and improved communication.
- Demonstrate measurable improvements in the quality, consistency, and effectiveness of brand initiatives.

What We Offer
- Opportunity to work on diverse brands and industries.
- Exposure to end-to-end branding and integrated digital marketing projects.
- A cooperative environment involving strategy, creative, content, and performance marketing teams.
- Opportunities to develop strategic thinking, client consulting, and leadership capabilities.
- A role with meaningful ownership of branding projects and client deliverables.

How to Apply Interested candidates are requested to share their updated resume along with a portfolio or case studies highlighting their experience in brand strategy, positioning, identity development, integrated campaigns, or brand communication.

We are looking for a strategic thinker who can turn business objectives into strong brand strategies and translate those strategies into effective, consistent, and impactful brand experiences.

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits

- Paid sick time
- Paid time off
- Provident Fund

Ability to commute/relocate:
- Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Experience:
- Branding: 4 years (Preferred)

Work Location: In person

📌 Senior Brand Manager (Pune)
🏢 Osumare Marketing Solutions
📍 Pune