MARKETING & BRANDING MANAGER

Role Overview The Marketing & Branding Manager is responsible for establishing and strengthening the school's brand identity driving student enrollment and positioning the school as a preferred educational institution. The role involves developing and executing marketing and branding strategies planning admission campaigns building community awareness managing digital and offline promotions coordinating events establishing media relations and ensuring all marketing initiatives are aligned with school objectives and Management guidelines.

KEY RESPONSIBILITY AREAS (KRAs)

1. Brand Development & Marketing Strategy

- Develop and implement marketing and branding strategies to establish the school's presence in the market.
- Create brand awareness through integrated online and offline marketing initiatives.
- Develop promotional plans aligned with admission targets and school objectives.
- Ensure consistency in the school's branding communication and promotional materials.

2. Admission Marketing & Lead Generation

- Develop and execute admission campaigns to generate quality enquiries and achieve enrollment targets.
- Build relationships with preschools residential communities corporates educational institutions and other stakeholders to generate admissions.
- Support the Admission Team in enquiry handling conversion activities and parent engagement.
- Monitor enquiry generation admission conversion and campaign performance.

3. Digital Marketing & Communication

- Manage the school's website social media platforms and digital marketing campaigns.
- Ensure timely updates of school achievements admissions events and announcements.
- Monitor digital performance online reputation and parent engagement.

4. Events Community Outreach & Media Relations

- Plan and organize Open Houses school launches orientation programmes education fairs and promotional events.
- Develop community outreach programmes to increase the school's visibility and strengthen local presence.




- Coordinate press releases media coverage and promotional communication for all major activities.
- Build and maintain relationships with media partners and local influencers.

5. Market Research & Business Development

- Conduct market research competitor analysis and parent surveys to identify growth opportunities.
- Recommend innovative marketing initiatives to strengthen the school's market position.
- Develop strategic partnerships and promotional tie-ups to expand the school's reach.

6. Budget Management & Reporting

- Prepare and manage the annual marketing budget.
- Coordinate with agencies vendors and service providers for timely execution of marketing activities.
- Prepare MIS reports on marketing initiatives admissions campaign performance and branding activities and present recommendations to the Management.

Qualifications

- Graduate / Postgraduate in Marketing Business Administration Mass Communication Public Relations or related field.
- MBA in Marketing or Digital Marketing certification preferred.

Experience

- 6–10 years of experience in Marketing Branding for schools, Business Development or Institutional Marketing.
- Minimum 5 years of experience in a managerial role for school marketing.
- Experience in school marketing education sector or launching current institutions will be preferred.

Core Competencies

- Brand Building and Strategic Marketing
- Admission Marketing and Lead Generation
- Digital Marketing and Campaign Management
- Community Outreach and Business Development
- Event Management and Media Relations
- Budget Management and MIS Reporting
- Stakeholder Management and Team Leadership
- Excellent Communication and Presentation Skills
- Result Orientation and Attention to Detail

Pay: ₹600,000.00 - ₹1,200,000.00 per year

Benefits

- Provident Fund

Education:
- Bachelor's (Preferred)

Experience:
- Marketing: 6 years (Preferred)
- Branding: 6 years (Preferred)
- Team management: 3 years (Preferred)

Location:
- Pune, Maharashtra (Preferred)

Work Location: In person

📌 School Marketing & Branding Manager (Pune)
🏢 DNS India
📍 Pune